SARASOTA, FL – August 20, 2008 – The launch of the new girlsincsrq.org campaign marks over seven months of collaboration between Girls Inc. of Sarasota County and atLarge, Inc. and is the inaugural project from atLarge’s Dream Large program. 

Girls Inc. of Sarasota County Executive Director Stephania Feltz said the new site is “reflective of the caliber of programming we offer and the girls we serve.” She added, “The usability and functionality are seamless -- from the interactive calendar and news sections to the online donation and program registration portions of the site. Most importantly, the Girls Only Intranet gives girls a safe environment to learn about online media literacy, voice their opinions and connect with strong women throughout our community.”

Renee Richardson Kling, President of Girls Inc. of Sarasota County, agreed saying she loves the way the new site has put the focus on the girls themselves adding, “I love that it will be easy to use for the parents and the girls. It looks so refreshing!”

The Dream Large initiative focuses on a non-profit’s interactive marketing needs for one full year. During that time atLarge, Inc. donates its entire spectrum of skills including Web analytics, Web development, Search Engine Optimization, viral marketing and interactive branding to develop a comprehensive digital strategy that will help an organization fulfill their mission and better our community. To qualify, an organization must be non-profit and actively improve our community.

atLarge, Inc. President Anand Pallegar said Girls Inc. of Sarasota County was selected because they have a true need and create positive social changes. “Through targeted after-school and summer educational and sports programs, they are giving girls the tools to build self-esteem, marketable skills and a sense of purpose. And by leveraging our technical talents we are able to support their mission of inspiring all girls to be strong, smart and bold – while sharing that mission with a global audience for local impact.” Girls Inc. of Sarasota County serves over 150 girls daily during the school year, over 300 girls during summer camp and over 700 girls year-long through outreach programs.

Though atLarge, Inc. has a long history of lending its online marketing expertise to support community initiatives, atLarge, Inc. employees wanted to do more and founded the Dream Large program in the summer of 2008. The program complements other atLarge, Inc. community programs of volunteerism and community support. All company employees are given paid time off to volunteer for the organization that they feel the most passionate about serving. In addition, since the company’s inception -- 20 percent of all company work has been donated back to the community each year. Projects like Ringling College of Art and Design’s Sarasota International Design Summit Online Campaign for 2006, 2007 and 2008, the Sarasota Film Festival Online Campaign for 2006, 2007 and 2008 and the Sarasota Technology Conference Branding and Interactive Campaign are just a few examples of donated work that has benefited the Sarasota community.

About atLarge, Inc.
atLarge, Inc. is a privately held interactive advertising agency focused on building client brands through compelling, online experiences. Founded in Sarasota in 2004, we specialize in all facets of Internet brand development including Web site development, analytics, Search Engine Optimization, Search Engine Marketing and usability design.  We have elevated sales and brand awareness for a range of influential companies such as ActionQuest, Admiral Travel, BBDO, Detroit Regional Chamber, Dictor|Martin, Ford Motor Company, Hoveround, Michael's On East, Ringling College of Art and Design, Sarasota Economic Development Corporation, Sarasota Film Festival, Sarasota News and Books, Summit Hotels and The Observer Group.

Girls Inc. of Sarasota County
Girls Incorporated of Sarasota County is dedicated to “inspiring all girls to be strong, smart and bold” and fulfills its mission of empowering girls aged six and up to be self-confident, responsible and well-rounded individuals by delivering research-based, age-appropriate, after-school and summer educational and sports programs. In the past two years, Girls Inc. has served over 3,000 girls at its facility and throughout the Sarasota County School System. Dedicated in 1976, Girls Incorporated of Sarasota County has served the Sarasota community for over 30 years. For more information, please contact Stephania Feltz at 941.366.6646 x 210.

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