SARASOTA, FL – Jan. 31, 2008 – Danish furniture retailer dkVOGUE has selected atLarge, Inc. to unveil its brand to a national audience. The award-winning interactive agency was selected based on its ability to wrap analytics and user behavior patterns into successful advertising strategies. The campaign includes both print and interactive advertising to tap architects and interior designers into the largest collection of authentic Danish furniture and accessories in the US. The multimedia campaign includes video, original photography and mini-sites that educate and connect designers and architects to dkVOGUE products and services. The campaign launch aligns with dkVOGUE’s recent contract showroom opening in New York City.

"No one else in the US has the innovative new designs from Milk, Hoffi, Labofamunch along with the classics from Fritz Hansen, PP mobler and Louis Poulsen. We're proud to introduce the design community to these authentic Danish designs -- staples for the true modern design portfolio, said atLarge President Anand Pallegar.

The year-long campaign kicks off this month with a full-page print ad spotlighting the Egg Chair, one of the most recognized symbols of Danish design on its 50th anniversary. The campaign will then introduce the new Danish designs that are destined to become the next icons of Danish Modern.