The Glazer Children’s Museum was selected as a Dream Large recipient for atLarge's Business Intelligence Analytics. Dream Large is an atLarge, Inc. program designed to help non-profits tell their story through online marketing.

VP of Development & Marketing Heidi Shimberg said the atLarge analytics implementation and reporting has “already provided great insight on how people are finding the Museum and navigating the Web channel.” This information is being shared with SPARK, the firm building The Museum’s new Web site. Shimberg said the analytics findings have been instrumental in driving decisions about the site's framework and layout.

Scheduled to open in downtown Tampa in 2010, the Glazer Children's Museum's mission is to create learning environments where children play, discover and connect to the world around them to develop as lifelong learners and leaders. The new 53,000 square foot facility will provide an exceptional learning environment for children and the adults in their lives. It will have 175 exhibits, five program areas, multi-purpose spaces, a terrace and a traveling exhibit area. The hands-on exhibits, designed for children of all ages, will explore science, social studies and art while promoting literacy and basic mathematics.

The online channel represents a critical piece of The Museum’s marketing, particularly for out-of-town guests researching family-friendly activities.