DETROIT, MI - March 15, 2005 - Since integrating the proprietary MapIT! customized mapping application, the Detroit Metro Convention & Visitor's Bureau (DMCVB) sales division has improved both their RFP turn-around and their overall productivity. The dramatic improvements stem from MapIT!, an interactive mapping application developed by atLarge, Inc. which enables sales staff to create high-resolution, vector maps of Metro Detroit that are customized to their prospective customers' meeting, convention and travel needs. 

To fulfill their growing demand for customized proposals from businesses seeking to host events and conferences in the Detroit area, the Detroit Metro Convention & Visitor's Bureau commissioned atLarge, Inc. to help the organization complete more customized proposals in less time. The personalized maps are detailed down to the street level and are designed to intuitively and stylishly showcase the region's hot spots in an appealing graphical format. Best of all, virtually any DMCVB staff member can build a customized map in the application so that new maps can be created with a click of a button for inclusion in all DMCVB proposals. 

The locations of interest are pulled from the member management database so all DMCVB members (regardless of when they are added into the system) are available to be selected as 'points of interest'. Now, with the utilization of MapIT!, the DMCVB will stay on top of their competition, by providing customized maps in just a matter of minutes to prospective visitors of the Detroit Metro area.