Known throughout the region as an arts and culture powerhouse, Ruth Eckerd Hall has partnered with atLarge, Inc. to extend its influence and character in the digital arena. In addition to creativity and programming expertise, finding the best strategic partner for long-term evolvement of our digital services weighed heavily in the partnership decision said Chief Information Officer Susan Crockett. She added, “atLarge has done significant work with arts organizations and has an outstanding track record; it was obvious atLarge was the best match to meet our current objectives as well as provide foresight to position us for the digital future.”

Nominated as one of the top five concert halls in the United States by a nation-wide industry poll of technicians, artists and their management, Tampa Bay’s Favorite Performing Arts Concert Hall holds about 200 performances annually and sells over 250,000 tickets each year. The full-scale cultural facility features concerts, recitals, plays and special events for a wide range of audiences and interests.

The Hall credits much of its success to its strong IT infrastructure that enhances patron relationships and internal operations. The organization chose to move forward with a new digital campaign to leverage its existing patron relationships and reach new audience segments.

The new digital campaign will launches in a few months and will feature a:

• Searchable Events System
• Multimedia Portal for Videos
• Real-time Ticketing
• Integration with Tessitura as a customer relationship management platform.