Impactful Presentation for Art & Design Icon
Ringling College of Art and Design (RCAD) is known for fostering and cultivating a class of graphic designers, fine artists and animation professionals that redefine industry and business standards when it comes to creativity and imagination. Their students are routinely tapped to work for companies like American Greetings, Cartoon Network, Disney, Electronic Arts, Pixar, Sony Pictures Imageworks, Target Corporation and more.
Each year, Ringling’s Admissions Counselors travel the nation scouting for the art and design community’s next breakthroughs. They call their tour the Ringling Roadshow. It’s an opportunity to unlock the talents and ambitions for tomorrow’s artists and designers by meeting with high school art classes across the nation. Some of the students will go on to excel at Ringling College of Art and Design, some will go on to pursue other fields but all of them will be exposed to the award-winning, progressive work of Ringling students and alumni.
Recently, Ringling partnered with atLarge, Inc. to produce the Ringling Roadshow presentation that Admissions Counselors would use in their quest. The presentations go beyond student life and work, they highlight the role creativity is playing in the workplace, how artists and designers are problem solvers and the many career tracks Ringling’s art and design students have at their fingertips explained Tracy E. Stephanski, Director of Admissions at Ringling College of Art and Design.
Tracy added that partnering with atLarge, Inc. allowed Ringling to take a step back from the project because they were so close to it. The atLarge design team built the presentation in After Effects and Flash while following the design guidelines of the Ringling student viewbook, a catalog of student work. The result has been overwhelmingly positive. It was a strong companion piece to the viewbook and really hit the cool factor with students. Teachers also appreciated it because it validated the arts and design skills they were coaching while giving students a glimpse into opportunities to take their artistic talents to the next level.
Tracy estimates that about 8,000 students across 200 high schools have watched the interactive presentation and that teachers are saying this is the best presentation they’ve ever seen. As they enter into another school year, Ringling’s enrollment rates remain high and its admissions team has a resource they can use to enhance the discussion about art and design with the people who need and love it most.