Want another chance with shoppers that abandoned their cart on your website? Tap these would-be purchasers with a remarketing campaign.

Wonder why visitors are abandoning your ecommerce website in droves? Get your answer and a few laughs along the way with this video from Google Analytics.

Having trouble keeping up with the ever-changing world of Facebook marketing? Have no fear! Let’s wade through the latest, greatest Facebook changes for your social marketing.

Web forms need love too. How to use labels, legends and fieldsets in your Web forms for better conversions and accessibility.

Predictions on how Black Friday and Cyber Monday will shake out holiday shopping despite the recession.

On the eve of Amazon’s acquisition of Zappos last week, (an acquisition Zappo CEO Tony Hsieh prefers to refer to instead as “Zappos and Amazon sitting in a tree…” since both organizations will continue to stand independently), Jeff Bezos shared his insights for what he believes are the four truths he’s learned for business success. [...]

Scathing customer reviews. Bad service. Product failures. Dashed expectations. We’ve all had them but what about when you’re on the other side and it’s your business “getting the business” about what it should have or could have done better. For a business owner or brand manager, bad reviews stop you dead in your tracks — [...]

As the leader when it comes to the way the world searches for information, according to Nielsen’s latest ratings Google controls over 64 percent of all online searches, it’s no surprise that Google has a pulse on shifting search patterns. But as all marketers know, responding is different than knowing. Google knows and Google is [...]

Fill in the blank. Social Media is a great way to _______. Stay in touch with friends. Find long lost class-mates. Connect to potential customers. All of the above, and more. Whether you are looking for a person to love, a cause to join or a product launch to attend — you can find it [...]

Think about the last time you bought a big ticket item, let’s say a car. Did you do your homework and compare models online, look for deals and read reviews? Probably. A recent survey from the PEW Internet & American Life Project reported that about half of all Internet users lean on search engines on [...]