The Prometheus Project is one of the best interactive campaigns we’ve ever seen. See why it works and what you can steal for your own marketing.

We toast the best ad campaigns of 2011 in today’s 5 for Friday. Take a peak.

Looking for some pretty basic, yet hilarious beginner’s ideas on integrating social media into your personal brand? As a case study, Allie Brosh (of up-and-coming blog Hyperbole and a Half) has some interesting strategies. Take a cue, and be ready to laugh.

Though Awards Season is officially over, we can still learn digital marketing lessons from the bigwigs who guided us along the red carpet. Get the scoop on the social media prowess of this year’s Grammys and Oscars and see how the two biggest awards shows stack up against each other.

Get the details on Amazon’s newest venture into the world of online movie making, and tell us what you think!

What can Liz Lemon teach you about social media marketing? Tons. For starters – experiment, share the stage, and create a raging after party. Read on for social media lizzing.

If you think YouTube’s only good for one hitwonders, think again– several amateur filmmakers and vloggers are making highly lucrative (and satisfying) careers out of web video. Read on for more details about this new class of celebrity, and how businesses and brands have taken advantage thus far.