

SARASOTA, FL - October 12, 2006 - With the success from the initial Amiraltravel.com interactive campaign still reverberating, Admiral Travel Group has partnered once again with atLarge for its next phase of customer engagement. The new project will be the travel company's largest advertising endeavor to date and will focus on deepening its brand loyalty with special offers for loyal customers.
Admiral Travel Marketing Director Cemantha Crain said they are initiating the new project with atLarge based on "the agency's thorough understanding of our business needs and the caliber of the solutions they have delivered in the past." atLarge President Anand Pallegar said this project is just another example of how progressive the travel group is. "The ATG collaboration has given us both the freedom and the encouragement to revolutionize customer experiences when it comes to marketing adventure travel. Partnering with a company who truly understands branding and appreciates their customers to such an extreme is incredibly rewarding for us. We are looking forward to pushing both our innovation, and the customer experience even further."