SARASOTA, FL - June 30, 2005 - atLarge's interactive Admiral Travel Group branding campaign produced phenomenal responses from existing travel agency clients, new clients and industry partners. Crain says bookings have exploded along with revenue, brand loyalty and international partner accounts.
Crain said ATG tapped atLarge to develop the new ATG interactive campaign based on atLarge's portfolio of enthralling solutions and strong client recommendations. Most importantly, atLarge was chosen because “they demonstrated the understanding of how to build the creative solution that would fulfill our strategic goals.”
atLarge Managing Director Anand Pallegar said developing the strategy behind ATG's interactive campaign was an amazing experience. "ATG vacations include sub-orbital space flights, guided South African safaris, epicurean tours of New Zealand, cruises from Venice to Monte Carlo -- there is nothing ordinary about the discovery they deliver. Their rare excursions allow travelers to experience the world like never before. Their interactive campaign demanded a solution that was just as riveting."
The design and structure of the site is based on ATG's unique goals and offerings. The site uses cutting-edge Flash and XML technology coupled with alluring imagery of its exotic destinations to instantly communicate the thrill of each travel experience. Most importantly, the site embodies the adventure of both ATG as a company and its travel opportunities. atLarge made the site even more interactive with Admiral Departures - fully manageable mini-sites that contain detailed information about upcoming trips. To strengthen customer loyalty, atLarge also created a custom ATG Elite section for past ATG travelers. This section features exclusive travel opportunities for loyal travelers.
Crain said the site has been incredibly successful on many levels. “Since launching the site, our inquiries have dramatically increased, we have been able to forge new relationships with industry partners such as the St. Regis Hotel Network , secured customer loyalty and landed media exposure. “ She said the site has been instrumental in all of these areas – most importantly, the site visually describes travel experiences that are truly indescribable in their distinctiveness. The site has garnered a 25 percent increase in traffic and a 40 percent increase in the time that visitors spend interacting with the site.
Crain added that creating the site was an amazing strategic experience and summed up the process by saying "atLarge produces solutions and concepts that work and is the caliber of company we want to continue collaborating with."
