SARASOTA, FL - November 4, 2007 - Understanding the crucial role media collaboration plays in the advertising and PR industry, atLarge, Inc. contributed all interactive and print design for the 2007 Central West Coast Chapter of the Florida Public Relations Association Media Relations Seminar. The innovative branding campaign helped boost attendance and sponsorships to record highs.
The annual event's reputation for strengthening PR / marketing professionals' understanding of news coverage and overall collaboration with the media was strong, but had no consistent branding from year to year. The 2007 Special Events Committee coordinating the Seminar needed branding tools to cultivate event awareness and to solidify the organization's professional reputation. CWC FPRA President Dee Zulauf, APR noted that the design accomplished these objectives and much more. "The design portrayed the interactivity of the event and the connections between PR, new media and of course, media relations – the seminar's main focus. It also crystallized the seminar's theme: Strategies to Adapt in the Shifting Media Landscape."
The brand's powerful new image was leveraged to secure an incredible speaker line-up with top executives from the Brechner Center for Freedom of Information, Carnival Cruise Lines, National Public Radio and the Poynter Institute. In addition, key media insiders from Fox 13, the Herald-Tribune, Cutco Media, the Tampa Bay Business Journal, The Observer Group and WSLR Radio participated in an interactive panel discussion. The seminar also attracted record attendance, sponsorships and overwhelmingly positive attendee evaluations.
"From an engaging Save the Date digital mailing to a gripping Program that showcased our generous speakers, sponsors and agenda as well as polished event signage -- atLarge, Inc. raised the caliber of the event through impeccable branding," Zulauf noted.
One of the most influential elements of a successful event is its ability to instantly communicate its offerings said atLarge President Anand Pallegar. "Having been involved in several high-profile summits, conferences and festivals we understand the importance of resonating with audiences early and often. The Media Relations Seminar's takeaways and high speaker caliber was something we felt the region needed to be aware of and something we were compelled to be part of… it was also a great opportunity to collaborate with FPRA, an organization committed to developing our state's communications professionals."
