SARASOTA, FL - March 19, 2007 - atLarge's dkVOGUE AIDS Benefit campaign secured substantial media coverage, event attendance and Community AIDS Network (CAN) funding for the March 16 event.
The campaign included interactive, media and print promotions focused around the Designer Series 7 Chairs, which were on display at the event. The famous collection, reunited by dkVOGUE for the first time since their world tour and international auction, were the stars of the benefit. Each chair was designed by a global brand legend to raise money to combat AIDS. Benefit attendees poured over the pieces from Bisazza, Camper, Georg Jensen, Hugo Boss, hummel, Paul Smith and Royal Copenhagen.
The event was a huge success – attracting over 275 attendees and raising over $10,000 on-site, which the William G. and Marie Selby Foundation matched for a total of $20,600. All proceeds went directly to HIV positive patients. CAN CEO Susan Terry said she is thrilled that they finally have funding for renovations to their dental clinic. More importantly, dkVOGUE's design celebration brought "new, young, professional faces that were supportive of the AIDS mission."
dkVOGUE CEO Kim Thybro-Nielsen added "There is a prolific connection between the art and design community, which create inspiring pieces that decorate and celebrate life and the elimination of HIV, which threatens the quality and duration of life. I am honored that this connection brought so many people to the event."
