atLarge, Inc.
atLarge, Inc

atLarge Inc. Scores 11 ADDY's at the 2007 Suncoast Advertising Federation Awards

2 March, 2007

atLarge Inc. Scores 11 ADDY's at the 2007 Suncoast Advertising Federation Awards

SARASOTA, FL - March 2, 2007 – atLarge, Inc., a leading interactive agency, captured 11 ADDY wins at the Suncoast Advertising Federation ADDY Awards Gala. Each year, the ADDY Awards Gala pays tribute to what veteran advertising executives vote as the most outstanding creative in the industry. Only the most magnetic, appealing and successful campaigns are selected as competition winners.
 
atLarge was awarded Gold ADDY's for both the Dictor | Martin Your Personal CFO re-branding campaign and the Michael's On East interactive campaign.  The Dictor | Martin campaign included a comprehensive brand strategy and collateral materials that communicated the investment firm's expertise, strength and class. The new image helped the firm gain clients and solidified their reputation as sophisticated, trustworthy investment professionals. The Michael's On East interactive campaign skyrocketed the restaurant's online gift certificate sales and reservation with an intuitive, polished interface. In addition, the site's Your Rating feature allows guests to rate their dining experience online.

The Agency also received silver ADDY's for the:

  • ActionQuest Brochure
    A 30-page brochure highlighting the ActionQuest teen adventure voyages, certifications and program descriptions by age level.
  • ActionQuest Re-branding campaign
    Youth-targeted re-branding campaign based on in-depth interviews, research and market testing.
  • ActionQuest Sales Collateral
    Sales brochure and DVD design for educating parents about ActionQuest teen adventure programs and pricing.
  • Admiral Travel Group Interactive Web Site
    Luxury travel site with sweeping imagery, video and interactive travel information.
  • Admiral Travel Group Interactive Microsites
    Flash microsites catering to specific travel opportunities.
  • Michael's On East Catering Web Site
    Web site with interactive menu and venue information.
  • 2006 Sarasota Film Festival Interactive Campaign
    Online box office with individual customer movie portal to save their favorite movies, share them with friends and purchase movie tickets online.
  • Sarasota | Manatee Technology Conference Campaign
    This multi-channel campaign included an interactive Web site with real-time event registration and payment, print and digital invitations and promotions, a press blitz and program book.
  • Sarasota News and Books E-Newsletter Campaign
    Interactive campaign with integrated E-newsletter with full events management where subscribers could add events to their Outlook calendar and PDA's.

"Having our work singled out as the best in our field is rewarding - for our clients as well as our team of brand strategists, designers and programmers. While winning awards is of course satisfying, true satisfaction stems from delivering the results that push our clients to achieve their key objectives - whether that's increased sales, brand recognition or event attendance," said atLarge President Anand Pallegar.

 


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