SARASOTA, FL - January 2, 2006 - atLarge, Inc., an award-winning interactive agency, just launched a sleek new site that reflects the charm and sophistication of one of Sarasota’s most beloved landmarks.
The new site engages visitors through an innovative events section and striking original photography. The events section gives visitors a sneak peak at the unique book signings and events the store hosts and even has an integrated calendar application. The calendar application lets visitors add events right into their Outlook calendar or PDA right from within the site. Visitors can also purchase gift cards and special event tickets as well as sign up for the store’s Enewsletter.
The new site has spurred closer relationships between customers and the independent book store says Sarasota News and Books co-founder Andrew Foley. He said the Web site has dramatically increased the attendance at store events. These exclusive events, featuring intimate discussions from legendary authors, really differentiate the store from national bookstore chains such as Borders and Barnes & Noble. And now the events are finally getting the attendance they deserve. The Web site has become the conduit where fans learn about opportunities to connect with their favorite authors, participate in book clubs and purchase store merchandise. Foley says the feedback has been overwhelming positive.
