SARASOTA, FL – Feb. 12, 2008 – The atLarge branding campaign for the Suncoast ADDY Awards has created the largest number of entries in the chapter’s history. The campaign produced a 120 percent increase in the number of entries in this year’s competition compared to last year’s competition.
The campaign theme included a series of typography experiments using everyday items such as Q-tips, shaving cream and cotton balls – showing that it’s the size of the idea, not the size of the budget behind great advertising. The campaign was featured in print advertisements, the Save the Date invitation, eblasts and the competition Web site -- http://www.suncoastaddyawards.com/ All of the campaign pieces beckoned regional advertising professionals to put their work to the ultimate test by participating in the 2008 ADDY Competition. It worked; over 415 professionals entered the competition. The campaign also attracted a high-profile slate of ADDY judges credited with managing Harley Davidson, Blockbuster and Minute Maid accounts.
''I am impressed with the sheer volume of entries the campaign produced as well as the way it educated the regional market about the benefits of joining the competition, "said Mike Weber 4th District ADDY co-chair and past-president of the Tampa Bay Advertising Federation. Mike who has over 16 years of involvement in the national and student ADDY competition added that the overwhelming participation in the AAF-Suncoast ADDY competition is a testament to the campaign’s ability to communicate the long-range benefits of doing great advertising and getting recognition for it.
