SARASOTA, FL - June 1, 2006 - The massive Bestfood.com interactive campaign created by atLarge, Inc. has thrust the Michael's Gourmet Group brand to the forefront of the hospitality industry. The campaign, comprised of a series of sites including michaelsoneast.com, michaelsoneastcatering.com and wineflorida.com, has strengthened the overarching Michael's Gourmet Group presence, while showcasing the unique brand of each of its divisions. The riveting design and innovative functionality has already sent site traffic to unprecedented levels, created record-breaking online sales and elicited rave reviews from visitors.
For over 20 years, Michael's On East has been the premiere dining experience in Sarasota, FL. Its innovative menu, inspiring atmosphere and first-class service were underserved with its lackluster online presence. Michael Klauber explained that the old sites were "flat and unreflective." The news sites represent the diverse offerings each luxury company has made its specialty. Klauber says "finally people have a true picture of the scope of everything we do." He added that customers love being able to make restaurant reservations, and purchase gift cards and wine online – all in real time.
The new strategic Web presence cross-promotes Michael's on East, Michael's on East Catering and Wine Florida while invoking a rich, engaging user experience. Each site offers uniquely interactive experiences:
Aside from the overwhelming positive customer experience, the sites have generated fast-paced sales. "We're getting more and more wine orders everyday going into busiest time of the season. And we've definitely seen a big jump in our revenue through reservations and gift certificate sales because of the work atLarge did."
