SARASOTA, FL - March 20, 2006 - The "Your Personal CFO" interactive and offline branding campaign created and implemented by atLarge, a leading interactive agency, has firmly solidified Dictor | Martin’s position as the region’s premier, boutique investment firm. “The atLarge campaign perfectly communicated the heart of our company – honesty, wisdom, client dedication and decades of successful investing experience – all while educating our community about smart investment strategies,” said Dictor | Martin co-founder Wayne Dictor.
After researching Dictor | Martin’s current and prospective customers as well as the overall investment industry, atLarge recommended a complete brand overhaul based on the firm’s business process and the belief that messaging should signify their unique client commitment, as well as their impressive performance.
“Dictor | Martin’s culture revolves around propelling clients to financial freedom. Constant communication, collaboration and education are intrinsic pieces within their client partnerships. Each client’s portfolio is treated as an individual business - with financial performance objectives and timelines similar to those a Chief Financial Officer would implement for a business.” said Anand Pallegar, atLarge, Inc.'s founder.
The resulting "Your Personal CFO" campaign included a new corporate identity package and Web site. The new corporate logo conveys the firm’s strength and expertise. The Web site builds on the brand by providing visitors with a wealth of investment information. Clients can access their account history, learn about Dictor | Martin staff qualifications and register for upcoming financial seminars. In addition to the enormous lift in traffic to the site, the rebranding campaign along with the Web site launch has been instrumental in securing brand loyalty and positioning Dictor | Martin’s rare client services among the crowd of regional investment firms.
