SARASOTA, FL - November 12, 2005 - atLarge, Inc. has been selected to develop an integrated brand strategy for the premier financial services firm Dictor | Martin. The comprehensive campaign will include a new brand mark and related collateral, a Web site and an E-newsletter.
Dictor | Martin Co-founder Wayne Dictor said that atLarge, Inc. was chosen because of its portfolio as well as its thorough understanding of the financial firm's business goals in relation to the regional marketplace.
The Web site will be the cornerstone of the integrated brand campaign, which will include original video and photography, an interactive events system and an integrated, secure client account login to view account information.
"Individuals looking to invest their savings are looking for a firm that not only performs, but has the integrity and expertise to cultivate savings into a sound financial future – all with an open-door policy that encourages customer discussion. Dictor | Martin is this kind of company and we are ready to develop the brand that tells their story," said atLarge President Anand Pallegar.
