SARASOTA, FL - July 1, 2007 - Hoveround has tapped leading interactive agency atLarge, Inc. to be its strategic interactive partner.
The national mobility products giant is best known for its "round" Hoveround power wheelchairs that enable users to navigate in and out of narrow spaces unlike traditional power wheel chairs. Though the company has successfully marketed itself through television commercials, its success on the Internet has been disappointing.
To reverse this trend, Hoveround's executive team selected atLarge because of its expertise in delivering exceptional interactive experiences.
"We are excited to use our talents to educate people about the independence these products can provide…not only for people with mobility challenges, but also for their loved ones. As the Baby Boomer demographic ages, more and more individuals will be needing mobility resources such as educational articles, mobility products and mobility services. The companies that are able to connect with their informational needs and their desire for independence will be the ones who forge lasting customer relationships." said atLarge President Anand Pallegar.
