SARASOTA, FL - September 14, 2006 - The Ringling School of Art & Design unveiled the 2006 International Design Summit to a global business and design audience with unprecedented success. atLarge, Inc., an award-winning interactive agency based in Sarasota, FL, managed the online campaign for the region's first-ever international design conference.
The inaugural Summit attracted speakers, attendees and sponsors from around the world. "An integral part of the event's overall success was tied to its online presence", says RSAD President, Dr. Larry Thompson. "The Web site definitely over-delivered in terms of promoting the Summit internationally, providing an engaging informational resource about the event and helping us meet our goals for online registrations. We were ecstatic with atLarge's interactive campaign." One-hundred seventy-eighty people registered online for this first-time event.
atLarge collaborated with RSAD staff to produce an appealing Web site for the inaugural event and a series of dynamic e-Newsletters that promoted the Summit as the ground-breaking event in design and business synergy. Mary Craig, RSAD Assistant Director of Marketing & Communications, said atLarge's interactive campaign "was professional, timely and reflected the highest online design quality -- a must for a 'design' conference. And, the e-blasts provided critical updates." Ultimately, Craig said the online presence for the event "really elevated us in the eyes of the public and fit strategically with our overall marketing promotions in positioning the Summit as a must-attend event for design and business leaders."
atLarge President Anand Pallegar said he was proud atLarge was tapped for this revolutionary event. "From the start, we knew the interactive campaign had to be as engaging as the event itself. By combining our technical and creative talents, we produced an interactive Web site that set the tone and met all of Ringling's objectives for this incredible event." Craig said the needs and objectives for the campaign were more than met. She was especially pleased with the creative process which she called an "incredible collaboration."
