The Sarasota Convention & Visitors Bureau, (SCVB), atLarge, Inc. and Be Creative (Sarasota, FL) will be recognized for Web excellence by The Hospitality Sales & Marketing Association International (HSMAI) for the “My Beach Holiday” campaign at the 20th annual HSMAI Adrian Awards Gala. The Gala will be attended by over 1,000 hospitality, travel and tourism marketing executives on Feb. 1 at the New York Marriott Marquis.
In addition to its agency partners, the SCVB teamed up with the Sarasota Bradenton International Airport, Delta Airlines, Hyatt Regency Sarasota, IMG Academies and Shorewalk Vacation Villas to create the multifaceted sweepstakes campaign featuring a trip to the region. “My Beach Holiday” comprised online, print and mobile campaigns that were launched throughout Germany.
atLarge, Inc. built multilingual, mobile and desktop accessible Web sites that:
In addition to the industry accolades, the SCVB’s first mobile campaign offered significant touch points to German visitors for future campaigns. The site engagement metrics included:
“We work very hard throughout the year planning how to best deliver our targeted messaging to consumers, and it is very rewarding to be honored by HSMAI for being successful in this area.” stated Anne Zavorskas, Director of Marketing and Sales for the SCVB.
For more details, read the full Adrian awards release.
About HSMAI
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.
About SCVB
The Sarasota Convention & Visitors Bureau, is the sales and marketing organization contracted by the Sarasota County Tourist Development Council (TDC) to champion the growth of business and leisure tourism in Sarasota County. The tourism industry is a leading economic engine for the region, with 4 million visitors generating a $2 billion economic impact and nearly 17,000 local jobs each year.
