SARASOTA, FL - December 1, 2006 - The world-renowned IMG Academies (IMGA) selected award-winning interactive agency - atLarge, Inc as its in-house creative partner. IMGA Marketing Director Laura Young selected atLarge because of the caliber of the agency's portfolio and its reputation for innovative strategic solutions.
As the preeminent sports training authority for athletes across the world including Maria Sharpova, Kobe Bryant, Venus and Serena Williams, Paula Creamer and Kevin Garnett, IMG's interactive initiatives must be as compelling as its breakthrough clients. atLarge President Anand Pallegar said "IMG has molded many of the world's legendary athletes, and they are shaping tomorrow's sports icons today. To be able to showcase this expertise with an interactive brand that emulates the passion, emotion and drive behind the Academy and its players is an incredible opportunity. And an opportunity that will definitely change the face of interactive sports marketing, especially for college and professional recruiters."
About IMG Academies
With two private academic schools on campus and students from over 46 states and 80 countries, IMG Academies (IMGA) is the largest multi-sport training and educational facility ever created for devoted young athletes. IMGA delivers world-class sports training experiences to over 12,000 junior, collegiate, adult and professional athletes each year. The Academy has coached sports legends such as Andre Agassi, Pete Sampras,Venus Williams, Serena Williams, Monica Seles, Anna Kournikova, Maria Sharapova, Paula Creamer, Michael Campbell, Kevin Garnett, Kobe Bryant, Freddy Adu and more.
