YourObserver makes news with an app
as smart as its award-winning news coverage.
iPhone app
Challenge
The Observer Group had stacked up several awards for their websites, blogs and newsletters. They were known as a technology leader in hyper-local news circles. And now, they were ready to make the leap to mobile. They needed to create an experience that would be just as captivating as their web and print coverage. They also needed the experience to be streamlined for an audience of all ages and tech abilities from the grandparents to the young professionals, and the newly smartphoned to the mobile addicted.
Solution
We started with the sections of the YourObserver website that elicited the most engagement. Then, we designed a mobile experience around those findings. What can you do with the YourObserver iPhone app? You can peruse the Black Tie photo galleries in portrait or landscape. You can view, save and share community events. You can stroll the Cops Corner for the police beat. And, you can filter news by your neighborhood.
Result
YourObserver readers can't get enough "news on the go." And that includes readers of all ages, interests and tech use. Whether they're absorbed in the Cops Corner or the Black Tie sections-- readers are spending more time than ever on the app. The app also garnered 5-star status with readers saying this is the only app they use more than Facebook and that it's their favorite news app. Sound to good to be true? Click here to get the YourObserver.com iPhone App now. Well, what are you waiting for?
