atLarge, Inc. News

YourObserver Takes First in SNA Web Site Contest

webmaster@largeinc.com — Mon, 12 Jul 2010 08:00:00 GMT

The Observer Group's web site, YourObserver.com, was recognized as one of the top web sites from community and suburban newspapers across North America in the Suburban Newspapers of America’s 2010 Community Web Site Contest. YourObserver.com placed first for “Best Site Architecture and Overall Design” in its class of non-daily newspapers with a total circulation of 100,000 or under.   Judges said they were pleased with the clean web site design and how easy it is to navigate.

atLarge first launched Yourobserver.com in 2006 as a web site dedicated to The Observer’s Black Tie social coverage. In May 2009, the web site design and functionality expanded to include daily and breaking news, photos and more interactive features from all three of The Observer’s publications: The Longboat Observer, The East County Observer and The Sarasota Observer. Since the expansion, YourObserver.com’s traffic has increased over 100 percent.

Suburban Newspapers of America (SNA) represents more than 2,000 daily and weekly suburban and community newspapers published by some of the leading newspaper publishing companies in North America.

atLarge Founder Tagged to Judge 2010 American Business Awards

webmaster@largeinc.com — Fri, 19 Mar 2010 08:00:00 GMT

atLarge Founder Anand Pallegar was selected to join the Board of Distinguished Judges & Advisors for the media section of The American Business Awards and will participate in this year's final judging. He was one of only 20 executives selected to join the Media section of the Board. You can view the full board at www.stevieawards.com/aba.

The American Business Awards are open to all organizations operating in the U.S.A. -- public and private, for-profit and non-profit, large and small.

The media section of the ABAs recognizes America's best advertising campaigns, web sites, blogs, videos, live events, annual reports and other literature, and other media. There are also categories for Advertising or Design Agency of the Year and Creative Department of the Year.

atLarge,Inc. won a Stevie Award for the IMG Academies Interactive Campaign in the Best Software Programming & Design category at The 2009 American Business Awards.

About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and The Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.stevieawards.com and follow the Stevie Awards on Twitter @TheStevieAwards.

About atLarge, Inc.
atLarge plans, designs, builds and markets Web sites, applications, social media strategies and online advertising campaigns. Founded in Sarasota in 2004, the firm has elevated sales and brand awareness for a range of influential companies such as ActionQuest, Detroit Regional Chamber, IMG Academies, METI, Ringling College of Art and Design, Ruth Eckerd Hall, Sarasota Convention & Visitors Bureau, Summit Hotels and The Observer Group.

Creative Tampa Bay Unveils New Brand and Web Site

webmaster@largeinc.com — Wed, 17 Feb 2010 08:00:00 GMT

Today, Creative Tampa Bay launches its new brand and Web site. Creative Tampa Bay Chair Mark Sena said the timing could not be more right. "The brand that launched our organization six years ago was no longer relevant to what we are today. This new brand reflects our evolving organization, community and the creative individuals and organizations that we unite.

Internet marketing firm atLarge, Inc. donated Creative Tampa Bay’s branding and Web site as part of its Dream Large program. The Dream Large program awards non-profits the digital marketing tools that help them fulfill their missions. Recent Dream Large recipients have included the Glazer Children’s Museum and Girls Inc. of Sarasota County.

atLarge Founder Anand Pallegar said Creative Tampa Bay was selected because its efforts to stimulate the creative economy by uniting arts, culture, business, education and economic development are pivotal to our region. “Before ‘creative economies’ was a catch phrase, Creative Tampa Bay was connecting the minds, organizations and initiatives that build a sense of place and a sustainable business climate. Their work, whether it’s conducting research like the "Young and the Restless" and "Tampa Bay: Things Look Different Here" to help businesses attract and retain young, talented creatives or co-producing educational events like the "Florida Boomer Lifestyle Conference," is changing the way we live and work.”

About Creative Tampa Bay

Creative Tampa Bay acts as a catalyst for economic and social development by promoting principles of the creative economy and supporting our creative industries. Its goal is to serve as a connector of people, ideas, experiences and places. The organization believes that business, economic development, arts, culture, social and environmental principles must work together to create vibrant, sustainable communities.

About atLarge, Inc.

atLarge plans, designs, builds and markets Web sites, applications, social media strategies and online advertising campaigns. Founded in Sarasota in 2004, atLarge has elevated sales and brand awareness for a range of influential companies such as ActionQuest, Detroit Regional Chamber, Ford Motor Company, IMG Academies, METI, Ringling College of Art and Design, Ruth Eckerd Hall, Sarasota Convention & Visitors Bureau, Summit Hotels and The Observer Group.

About atLarge, Inc. Community Support

Twenty percent of all atLarge,Inc. work is reinvested in the community each year through donated Internet marketing projects. In 2008, atLarge, Inc. employees founded the Dream Large program in an effort to do even more. Dream Large gives non-profits the digital marketing assets they need to fulfill their mission – connecting them with donors, volunteers, stakeholders and the public. The program complements other atLarge, Inc. community programs of volunteerism and community support. Company employees are given paid time off to volunteer for the organizations they feel passionate about serving.

TBTF Announces New Leadership to Steer Strategic Direction in 2010

webmaster@largeinc.com — Tue, 16 Feb 2010 08:00:00 GMT

The Tampa Bay Technology Forum, Central Florida’s largest and most influential technology association, confirmed today four new board members and the four officers who will lead the board of directors and steer the organization’s strategic direction in 2010. Anand Pallegar, CEO of atLarge, Inc. has assumed the role of Chair; Christopher Paradies, attorney with Fowler White Boggs Banker, will serve as vice chair; Kathy Killingsworth, senior vice president of Tribridge, Inc. and Greg McLaughlin, senior director of strategy of Brighthouse Networks Hillsborough County Division will remain as secretary and treasurer, respectively.

The four new members joining the board of directors include David Ciccarello, Southeast market leader at Insight Enterprises, Inc.; Maling Ebrahimpour, Ph.D., dean and professor of management, College of Business at University of South Florida St. Petersburg; Paul Hays, partner, Larson Allen and Dan Rodriguez, founder and CEO of Veredus Corporation.

“It’s an incredible honor to lead this organization into its 10-year anniversary as the largest non-profit technology association dedicated to fostering the high-tech and entrepreneurial community,” said Pallegar. “This year's board represents a group of seasoned leaders whom collectively serve as a catalyst for the inspiration and leadership that's transforming our region into a world-class center for technology entrepreneurship, business innovation and educational excellence.”

Pallegar succeeds Deb Curtiss, vice president and general manager of Peak 10. Prior to Curtiss, George Gordon, chairman and CEO of Enporion served as TBTF chairman since 2004.

Ciccarello has been with Insight, a Fortune 500 provider of brand-name information technology hardware, software and services for 10 years. He has won president and chairman awards as a sales leader. Prior to becoming market leader, he worked as a strategic account executive and managed a global banking client. Ciccarello began his career in the industry at Comp USA where he was responsible for corporate sales in Hillsborough and Pinellas counties.

Dr. Ebrahimpour has a Ph.D. degree in the field of management science and operations management. His experiences extend to both manufacturing and service organizations. Dean Ebrahimpour has taught in various countries and served as a consultant to various companies around the world. Prior to joining USF St. Petersburg, Dr. Ebrahimpour was dean of Gabelli School of Business at Roger Williams University and worked for 18 years at the University of Rhode Island.

Hays is in charge of the manufacturing and distribution group in the Tampa office of Larson Allen. He is a certified public accountant in the state of New York and Florida with more than 11 years of experience in public accounting, auditing, taxation and business consulting. He has significant experience serving venture capital backed technology based companies, manufacturing and distribution companies as well as franchisors and franchisees. In addition to TBTF, Hays serves as the president of the board of directors of Keep Hillsborough County Beautiful.

Rodriguez founded Veredus, a 50 million information staffing company, in 2000. He oversees sales and operations for the company, which has offices throughout the Southeast. The company has been recognized as one of the fastest growing staffing firms in the U.S. Prior to founding Veredus, Rodriguez spent 10 years as an executive at a national staffing firm. He is very active in the community, supporting several charitable organizations, including the TBTF Foundation.

The Tampa Bay Technology Forum, Central Florida’s largest and most influential technology association, confirmed today four new board members and the four officers who will lead the board of directors and steer the organization’s strategic direction in 2010. Anand Pallegar, CEO of atLarge, Inc. has assumed the role of Chair; Christopher Paradies, attorney with Fowler White Boggs Banker, will serve as vice chair; Kathy Killingsworth, senior vice president of Tribridge, Inc. and Greg McLaughlin, senior director of strategy of Brighthouse Networks Hillsborough County Division will remain as secretary and treasurer, respectively.

The four new members joining the board of directors include David Ciccarello, Southeast market leader at Insight Enterprises, Inc.; Maling Ebrahimpour, Ph.D., dean and professor of management, College of Business at University of South Florida St. Petersburg; Paul Hays, partner, Larson Allen and Dan Rodriguez, founder and CEO of Veredus Corporation.

“It’s an incredible honor to lead this organization into its 10-year anniversary as the largest non-profit technology association dedicated to fostering the high-tech and entrepreneurial community,” said Pallegar. “This year's board represents a group of seasoned leaders whom collectively serve as a catalyst for the inspiration and leadership that's transforming our region into a world-class center for technology entrepreneurship, business innovation and educational excellence.”

Pallegar succeeds Deb Curtiss, vice president and general manager of Peak 10. Prior to Curtiss, George Gordon, chairman and CEO of Enporion served as TBTF chairman since 2004.

Ciccarello has been with Insight, a Fortune 500 provider of brand-name information technology hardware, software and services for 10 years. He has won president and chairman awards as a sales leader. Prior to becoming market leader, he worked as a strategic account executive and managed a global banking client. Ciccarello began his career in the industry at Comp USA where he was responsible for corporate sales in Hillsborough and Pinellas counties.

Dr. Ebrahimpour has a Ph.D. degree in the field of management science and operations management. His experiences extend to both manufacturing and service organizations. Dean Ebrahimpour has taught in various countries and served as a consultant to various companies around the world. Prior to joining USF St. Petersburg, Dr. Ebrahimpour was dean of Gabelli School of Business at Roger Williams University and worked for 18 years at the University of Rhode Island.

Hays is in charge of the manufacturing and distribution group in the Tampa office of Larson Allen. He is a certified public accountant in the state of New York and Florida with more than 11 years of experience in public accounting, auditing, taxation and business consulting. He has significant experience serving venture capital backed technology based companies, manufacturing and distribution companies as well as franchisors and franchisees. In addition to TBTF, Hays serves as the president of the board of directors of Keep Hillsborough County Beautiful.

Rodriguez founded Veredus, a 50 million information staffing company, in 2000. He oversees sales and operations for the company, which has offices throughout the Southeast. The company has been recognized as one of the fastest growing staffing firms in the U.S. Prior to founding Veredus, Rodriguez spent 10 years as an executive at a national staffing firm. He is very active in the community, supporting several charitable organizations, including the TBTF Foundation.

About Tampa Bay Technology Forum

Founded in 2000, the Tampa Bay Technology Forum (TBTF) is a professional association whose members work together to make the Bay area a place where technology and innovation thrive. TBTF’s 450+ member organizations represent more than 45,000 employees include technology entrepreneurs, business and community leaders, investors, government representatives, researchers and educators. For more information, visit www.tbtf.org.

News Releases : Dead or Alive?

webmaster@largeinc.com — Mon, 4 Jan 2010 08:00:00 GMT

Are news releases dead or alive? Well that all depends on you. This post offers tactics to bring your news releases back to life – not just for the short-term news value but for the long-term search value.

Read on to generate media wins and Web traffic.

Sarasota and Her Islands Grabs Adrian

webmaster@largeinc.com — Fri, 11 Dec 2009 08:00:00 GMT

The Sarasota Convention & Visitors Bureau, (SCVB), atLarge, Inc. and Be Creative (Sarasota, FL) will be recognized for Web excellence by The Hospitality Sales & Marketing Association International (HSMAI) for the “My Beach Holiday” campaign at the 20th annual HSMAI Adrian Awards Gala. The Gala will be attended by over 1,000 hospitality, travel and tourism marketing executives on Feb. 1 at the New York Marriott Marquis.

In addition to its agency partners, the SCVB teamed up with the Sarasota Bradenton International Airport, Delta Airlines, Hyatt Regency Sarasota, IMG Academies and Shorewalk Vacation Villas to create the multifaceted sweepstakes campaign featuring a trip to the region. “My Beach Holiday” comprised online, print and mobile campaigns that were launched throughout Germany.

atLarge, Inc. built multilingual, mobile and desktop accessible Web sites that:

Promoted the "My Beach Holiday Sweepstakes." (Original creative built by Be Creative, Sarasota FL.)
Captured sweepstakes registrations.
Built an e-newsletter subscriber base.

In addition to the industry accolades, the SCVB’s first mobile campaign offered significant touch points to German visitors for future campaigns. The site engagement metrics included:

Average time on site: 2:45.
Registrations: 89 percent of site visitors registered.
Newsletter Sign-Ups: 36 percent of site visitors.

“We work very hard throughout the year planning how to best deliver our targeted messaging to consumers, and it is very rewarding to be honored by HSMAI for being successful in this area.” stated Anne Zavorskas, Director of Marketing and Sales for the SCVB.

For more details, read the full Adrian awards release.

About HSMAI
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

About SCVB
The Sarasota Convention & Visitors Bureau, is the sales and marketing organization contracted by the Sarasota County Tourist Development Council (TDC) to champion the growth of business and leisure tourism in Sarasota County. The tourism industry is a leading economic engine for the region, with 4 million visitors generating a $2 billion economic impact and nearly 17,000 local jobs each year.

Free Info-driven Marketing Guide

webmaster@largeinc.com — Fri, 4 Dec 2009 08:00:00 GMT

A new year, a new marketing challenge. Start it off strategically by marketing with visibility. A look at when, how and why to integrate data systems for better marketing and overall business performance.

Download Information-driven Marketing: Managing with Data, Marketing with Impact

Glazer Children's Museum Wins Dream Large

webmaster@largeinc.com — Thu, 12 Nov 2009 08:00:00 GMT

The Glazer Children’s Museum was selected as a Dream Large recipient for atLarge's Business Intelligence Analytics. Dream Large is an atLarge, Inc. program designed to help non-profits tell their story through online marketing.

VP of Development & Marketing Heidi Shimberg said the atLarge analytics implementation and reporting has “already provided great insight on how people are finding the Museum and navigating the Web channel.” This information is being shared with SPARK, the firm building The Museum’s new Web site. Shimberg said the analytics findings have been instrumental in driving decisions about the site's framework and layout.

Scheduled to open in downtown Tampa in 2010, the Glazer Children's Museum's mission is to create learning environments where children play, discover and connect to the world around them to develop as lifelong learners and leaders. The new 53,000 square foot facility will provide an exceptional learning environment for children and the adults in their lives. It will have 175 exhibits, five program areas, multi-purpose spaces, a terrace and a traveling exhibit area. The hands-on exhibits, designed for children of all ages, will explore science, social studies and art while promoting literacy and basic mathematics.

The online channel represents a critical piece of The Museum’s marketing, particularly for out-of-town guests researching family-friendly activities.

atLarge CEO on The Entrepreneur Show

webmaster@largeinc.com — Tue, 3 Nov 2009 08:00:00 GMT

Albert Grzybowski takes a look inside what drives entrepreneurs to start and run leading businesses from concept to success every week on his radio program— the Entrepreneurs Show. Recently, he got a look into the motivations and challenges of serial entrepreneur and atLarge, Inc. CEO and founder Anand Pallegar.

Listen to the full program.

Free Principles of Interface Design

webmaster@largeinc.com — Thu, 15 Oct 2009 08:00:00 GMT

Is your site design costing you?
High bounce rates, abandoned checkouts and dismal online traffic -- your Web design could be the culprit.
Download Principles of Great Interface Design for your free design rundown.

atLarge Wins Sarasota Film Festival Campaign

webmaster@largeinc.com — Wed, 14 Oct 2009 08:00:00 GMT

Internet marketing firm atLarge, Inc. has been tapped to lead online marketing for the 2010 Sarasota Film Festival. Since 2006, atLarge has managed The Festival’s online presence – producing a 250 percent increase in online ticket sales in the first year alone. Each year of the atLarge / SFF partnership has built upon The Festival’s recognition and reach.

Festival President Mark Famiglio said atLarge was chosen because creative solutions and award-winning work are atLarge hallmarks. "At a time when navigating social media outlets shapes the success or failure of non-profits, we have been impressed with our partner's ability to help us stand out in a crowded field and to maintain our stature within the online community."

In addition to the Web and email marketing, this year’s project will also include social media marketing to widen The Festival's influence and audiences even further. The different project components will be launching in the next few months leading up to this year’s Festival, which is scheduled for April 9 – 18.

Read our Sarasota Film Festival case study for more information about the collaborative partnership, which has been recognized by the Stevie American Business Awards, International Davey Awards and ADDY Awards.

Free Digital Media Planning Guide

webmaster@largeinc.com — Wed, 23 Sep 2009 08:00:00 GMT

Online advertising planning isn’t rocket science but it is leap years away from traditional advertising in terms of its tracking and flexibility. Boost your media mix with how to’s on integrating your digital media placements into your offline mix, developing your engagement plan post-click and managing your digital ad placements.

Download Creating Your Digital Media Plan

Ruth Eckerd Hall Taps atLarge

webmaster@largeinc.com — Tue, 15 Sep 2009 08:00:00 GMT

Known throughout the region as an arts and culture powerhouse, Ruth Eckerd Hall has partnered with atLarge, Inc. to extend its influence and character in the digital arena. In addition to creativity and programming expertise, finding the best strategic partner for long-term evolvement of our digital services weighed heavily in the partnership decision said Chief Information Officer Susan Crockett. She added, “atLarge has done significant work with arts organizations and has an outstanding track record; it was obvious atLarge was the best match to meet our current objectives as well as provide foresight to position us for the digital future.”

Nominated as one of the top five concert halls in the United States by a nation-wide industry poll of technicians, artists and their management, Tampa Bay’s Favorite Performing Arts Concert Hall holds about 200 performances annually and sells over 250,000 tickets each year. The full-scale cultural facility features concerts, recitals, plays and special events for a wide range of audiences and interests.

The Hall credits much of its success to its strong IT infrastructure that enhances patron relationships and internal operations. The organization chose to move forward with a new digital campaign to leverage its existing patron relationships and reach new audience segments.

The new digital campaign will launches in a few months and will feature a:

Searchable Events System
Multimedia Portal for Videos
Real-time Ticketing
Integration with Tessitura as a customer relationship management platform.

atLarge in Maddux Business Report

webmaster@largeinc.com — Fri, 4 Sep 2009 08:00:00 GMT

Victoria Lim reports on what it’s like to work with our digital ad firm asking our clients and our team about atLarge in the day-to-day and the big picture. Interested? Read “Digital Whiz Kids” online.

atLarge, Inc. Acquires Infinite Orange

webmaster@largeinc.com — Tue, 4 Aug 2009 08:00:00 GMT

Digital agency atLarge, Inc. announced today that it has acquired the award-winning Internet marketing firm Infinite Orange, an interactive firm founded in 2001 by Corey Eiseman.

atLarge, Inc. Founder and President Anand Pallegar said the move is reflective of an increasing demand for digital marketing. Consumers are seeking value in the brands they choose to engage with and a large part of their brand experiences live online. It only makes sense for brands to interact with consumers on the digital stage. The acquisition strengthens atLarge's ability to deliver compelling digital experiences as both organizations share a commitment to creative, technical and strategic innovation.

Corey Eiseman said the need for fully integrated digital marketing solutions with bottom-line ROI has only become stronger with the downturned economy. He added, "Ever since atLarge first came on to my radar, I’ve been increasingly impressed with the quality of their work and the waves they were making in the industry."

"We are extremely excited to integrate our approaches and continue our record-setting growth," said atLarge Founder and President Anand Pallegar.

For more information, please contact atLarge at 941.365.9200 x 302 or info@largeinc.com

atLarge wins a Stevie at the American Business Awards

webmaster@largeinc.com — Tue, 23 Jun 2009 08:00:00 GMT

Digital advertising firm atLarge, Inc. won a Stevie Award for their IMG Academies Interactive Campaign in the Best Software Programming & Design category at The 2009 American Business Awards. The seventh annual American Business Awards’ ceremonies were held in Times Square, New York City last night. They were hosted by Cheryl Casone of Fox Business Network and were broadcast nationwide by the Business TalkRadio Network. The interactive firm was also honored as a finalist for their work on the 2009 Sarasota Film Festival Web site.

The imgacademies.com project included a scalable Web site, Content Management System, blog strategy and multimedia gallery.

atLarge, Inc. president and founder Anand Pallegar said he couldn’t be prouder of atLarge’s team of business strategists, programmers and designers. “These are the kind of projects we live for…incredibly challenging, strongly collaborative and completely breakthrough – both in terms of the technologies used as well as the results the campaigns continue to deliver. It's truly an honor to be recognized by the American Business Awards as it further validates our expertise in the digital channel.”

More than 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in over 40 categories. More than 200 executives across the country participated in the judging process to determine the Finalists and Stevie Award winners.

Fellow digital award-winners include global ad agencies like Accenture, DDB, MMG Group, and Sapient.

Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

atLarge Illuminates Sarasota Arts and Culture Powerhouse

webmaster@largeinc.com — Wed, 17 Jun 2009 08:00:00 GMT

The Sarasota County Arts Council (SCAC) in partnership with digital agency atLarge, Inc. and a grant from The Community Foundation of Sarasota County, Inc., has launched an interactive campaign to solidify Sarasota County as the premier arts and culture destination. Given the international acclaim of Sarasota County's arts backdrop and SCAC's drive to facilitate a thriving creative economy in Sarasota County; the campaign had less than humble beginnings.

Community Foundation of Sarasota County president & CEO Stewart W. Stearns said The Community Foundation was very excited to underwrite the creation and administration of the Arts Council’s new Web site. He said, “We share a vision of not only helping to promote Sarasota County as a mecca for individual artists, lovers of the performing and visual arts and cultural organizations, but also creating awareness of how the arts are a vital economic driver for our future. atLarge and the Arts Council have done a tremendous job with this dynamic new community tool and we’re thrilled to be a part of it.”

SCAC Executive Director Russ Crumley echoed Stearns’ excitement adding, “We partnered with atLarge to build a site that connects art enthusiasts, visitors and residents to arts and cultural news, events and resources, as well as provides visibility for artists and arts organizations. Working with atLarge, Inc. we were able to provide new connections and a digital platform our members can use to promote their organizations."

SCAC member and artist Meg Pierce was one of the first artists to take advantage of the free individual mircosites available to members. She said customizing her information and uploading images of her art work was a breeze. She added that although the new site is advantageous for individual arts organizations, the real benefit is to the greater arts community. “Our old site was awkward; you just couldn’t find what you needed. But the new site puts information front and center.”

The functionality and information flow of the new site targets:
•    Aspiring artists who can locate grants as well as promote their work and events online.
•    Teachers and families who can find resources for arts education and outreach events.
•    Residents that can find information on local events, purchase event tickets and find volunteer opportunities.
•    Out-of-towners who are able to browse events with a searchable calendar and purchase event tickets.

Special features of the site include a:
•    Member Portal: SCAC members (such as galleries, museums, artists, performing arts organizations) have their own customized pages where they can log into the site to add upcoming events, pictures and event ticketing information.
•    Events Calendar: Interactive calendar where visitors can easily browse events by categories (such as dance, theatre, free and family events), date ranges or keyword searches.
•    Directories: Allows visitors to browse the site by artists, venues, galleries, organizations or keyword searches.
•    Online Membership Portal: Lets art enthusiasts, artists and corporations support the arts by purchasing SCAC memberships online.

The site development was intensely collaborative involving SCAC employees, board members and stakeholders on everything from the project goals and discovery to the creative and technical build. The site marks reorganization within the Arts Council itself which has undergone significant changes including new leadership, significant membership increases, new partnerships as well as an organizational shift to a more collaborative, communications-focused vision. The funding for the site was generously provided by The Community Foundation of Sarasota County, Inc.

About SCAC
The Sarasota County Arts Council is a member-powered arts and cultural alliance passionate about building appreciation, participation and support for arts and culture. Founded in 1986 by a group of committed citizens, the council has administered more than $10 million in grants to area artists and arts organizations. The council enhances the connection between the community and regional arts and culture by strengthening cooperation among business, community and elected leaders, audiences and the public. This is achieved through arts advocacy, education and arts appreciation events.

About The Community Foundation of Sarasota County, Inc
Currently celebrating 30 years of service to caring individuals and organizations, the Community Foundation is a public charity founded in 1979 by the Southwest Florida Estate Planning Council. Made up of more than 660 funds, the Community Foundation awards grants and scholarships totaling over $6 million annually, in the areas of arts, culture and humanities; education; civic engagement; health; human services; animal welfare and the environment. Stewart Stearns is CEO and president; Jim Shedivy is Board Chair.

atLarge President Awarded

webmaster@largeinc.com — Thu, 28 May 2009 08:00:00 GMT

atLarge, Inc. Founder and President Anand Pallegar -- one of Sarasota’s biggest advocates for young professionals, accepted the “Young Professional of the Year” award today at The Greater Sarasota Chamber of Commerce’s Frank G. Berlin, Sr. 2009 Small Business Awards.

Anand offered the lessons he’s learned for inspiring young professionals both within entrepreneurial-minded digital agency atLarge, Inc. and the community organizations he volunteers with. “Young professionals are looking for the same challenges we’re all looking for. Give them the room to take initiative. Most of all, give them the room to fail because without making mistakes we never realize our true potential.”

As a guest lecturer and commencement speaker at high schools, community colleges and universities – Anand has been able to share lessons learned in leadership, business and life. The British native came to the U.S. at 18 to attend medical school at the University of Michigan when a small Web hosting company he had started from his dorm room led the college sophomore down a new path. A year later, he was recruited as Technical Director to lead US operations for EYE4U; at the time a European leader in interactive marketing. Developing strategies for the Fortune 500, Anand quickly defined himself by identifying new technologies and trends for the industry. A near-fatal car accident landed him in Sarasota to recuperate here under his parents' care. His passion for digital advertising led him to launch atLarge, Inc., which has quickly built an influential client base, accumulated numerous industry awards and recruited leading digital creatives, strategists and programmers from across the state. Though it’s headquartered in Sarasota, the firm has offices in Tampa and clients throughout the nation.

In addition to pioneering the atLarge vision, Anand is committed to fostering technology and non-profits within the greater Sarasota / Tampa area. He serves as vice chair of the Tampa Bay Technology Forum, president of the local American Advertising Federation chapter (AAF-Suncoast) and technology chair for Girls Inc. of Sarasota County. Under his direction, atLarge, Inc. launched the Dream Large program – an initiative that leverages technology to support area non-profits dedicated to youth education and outreach. Each year Dream Large selects one organization to partner with for a year of digital marketing services aimed at helping organizations further their mission and reach. Dream Large has given over $400,000 in digital marketing services to community non-profits.

Finalist in Stevie American Business Awards

webmaster@largeinc.com — Thu, 21 May 2009 08:00:00 GMT

Digital advertising firm atLarge, Inc. is a finalist in the Best Software Programming/Design and Best Home Page categories in The 2009 Best Business Awards.

Over 2,600 entries from companies of all sizes and in virtually every industry were submitted for consideration in more than 40 categories. atLarge, Inc. was nominated in the Best Software Programming/Design category for its IMG Academies interactive campaign. For the Best Home Page category, atLarge was nominated for the Sarasota Film Festival’s home page, part of a full branding campaign.

Our team of strategists, interactive designers and programmers truly rose to the occasion on these projects said atLarge, Inc. President Anand Pallegar. He added, "With email marketing, targeted microsites, multimedia and social media integration - the size and level of client collaboration on these was massive, resulting in compelling brand and visual experiences. It's truly an honor to be recognized by the American Business Awards as it further validates our expertise in the digital channel."

IMG Academies’ Director of Sales Marketing Chris Ciaccio echoed the honor and said “it’s the measurable results and tangible feedback, along with a platform that provides the ability to constantly refine our message, that gives us confidence we are communicating effectively with our target market.”

Sarasota Film Festival Director of Programming Tom Hall said that although the Stevie award was for the 2009 campaign, the Festival – atLarge, Inc. partnership has been alive for several years. "In its eleventh year, the Festival went through tremendous organizational change. More than ever, we needed an interactive partner that knew us inside and out and could respond to our evolving needs. Through a new brand identity, Festival-specific as well as corporate online campaigns, and social media integration – the 2009 campaign was not only memorable -- it was effective."

Stevie Award winners will be announced during the annual gala on Monday, June 22 at the Marriott Marquis Hotel in New York City. Six hundred executives from across the U.S.A. are expected to attend. The ceremonies will be broadcast on radio nationwide by the Business TalkRadio Network and hosted by Cheryl Casone of Fox Business Network.

Members of the Awards' Board of Distinguished Judges & Advisors and their staffs will select Stevie Award winners from among Finalists in final judging that will continue through June 3. Finalists were chosen by business professionals nationwide during preliminary judging in April through early May.

"Despite very tough economic conditions, many organizations and individuals continue to perform well," said Michael Gallagher, founder and president of The Stevie Awards. "The results of the 2009 ABAs thus far are a testament to the resilience, creativity, and hard work of American organizations, executives, and workers."

Details about The American Business Awards and the list of Finalists in all categories are available at www.stevieawards.com/aba.

About atLarge, Inc.

atLarge, Inc. is a privately held digital advertising agency focused on building client brands through compelling, online experiences. Founded in Sarasota in 2004, the firm specializes in all facets of Internet brand development including Web site development, analytics, Search Engine Optimization, Search Engine Marketing, Social Media marketing and usability design. atLarge has elevated sales and brand awareness for a range of influential companies such as ActionQuest, Admiral Travel, BBDO, Detroit Regional Chamber, Ford Motor Company, IMG Academies, METI, Ringling College of Art and Design, Sarasota Convention and Visitor’s Bureau, Sarasota Economic Development Corporation, Sarasota Film Festival, Summit Hotels and The Observer Group.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com

FPRA Strategic Seminar May 21

webmaster@largeinc.com — Tue, 12 May 2009 08:00:00 GMT

Tired of buzz words and lectures on social media, board relations and digital communications from eblasts to Web sites?

In an effort to break away from the over-played, standard workshop format, the atLarge team joined others on the Central West Coast Chapter of the Florida Public Relations Association to create Tell Me, Show Me, Teach Me: Hands-on Marketing Tools for the Frugal Communicator. atLarge helped recruit communication experts from every arena for this year's strategic seminar, a half-day workshop that will change the way you think about “hands-on.”

Show Me, Tell Me, Teach Me will take place on May 21 from 8:00 a.m. to 12:45 p.m. at the Bird Key Yacht Club. Some of the big-name speakers at this year's seminar include, international social media expert, Alex de Carvalho, the Director of Marketing for Sarasota Memorial Health Care System, Peter Taylor, and the Director of the Sarasota County Film & Entertainment Office (SCFEO), Jeanne Corcoran, as well as one of our own, atLarge, Inc. President Anand Palleger.

The workshop will be divided into three different tracks designed for Non-Profit PR, PR Fundamentals and Virtual PR. Attendees will leave with tips and tricks to maximize their time and talents, along with an electronic Sir Speedy Tool Kit for the Frugal Communicator packed with resources to stretch any PR budget.

Location and Registration
The event will take place at the Bird Key Yacht Club from 8:00 a.m. until 12:45 p.m. Registration is $60 for members and $65 for non-members. Cost includes three workshops and keynote, brunch and the electronic Sir Speedy Tool Kit for the Frugal Communicator. Register online at http://cwcfpra.com

About atLarge, Inc.
atLarge, Inc. is a privately-held digital advertising agency focused on building client brands through compelling, online experiences. Founded in Sarasota in 2004, the firm specializes in all facets of Internet brand development including Web site development, analytics consulting, Search Engine Optimization, Search Engine Marketing and Social Media Marketing. atLarge has elevated sales and brand awareness for a range of influential companies such as ActionQuest, Admiral Travel Gallery, BBDO, Detroit Regional Chamber, Ford Motor Company, IMG Academies, METI, Ringling College of Art and Design, Sarasota Convention & Visitors Bureau, Sarasota County Film and Entertainment Office, Sarasota Film Festival, Summit Hotels and The Observer Group.

About FPRA
FPRA is a statewide organization of more than 1,500 public relations professionals dedicated to fostering the highest professional standards and ethics in its members through professional and personal growth. It is the oldest statewide public relations organization in the United States. The Central West Coast chapter’s monthly meetings are held at The Bird Key Yacht Club. Visit www.cwcfpra.com for more information.

Last Untangling the Web

webmaster@largeinc.com — Fri, 8 May 2009 08:00:00 GMT

According to Compete, Twitter grew an astonishing 752% in 2008. Were you one of the 4.43 million unique visitors to join the Twittersphere?
Or what about Facebook? Just a week into 2009 they hit a new milestone, 150 million users, half of which are using Facebook on a daily basis.

By now you know that having a social media game plan is necessary, but maybe you don't even know where to begin. "Untangling the Web: Understanding & Leveraging Social Media Marketing," could have all the answers you are looking for. The finale to the four-part series collaborative program between digital marketing firm atLarge, Inc. and the Suncoast Chapter of the American Advertising Association (AAF-Suncoast), will teach you how to integrate social media planning and development into your marketing mix.

Understanding & Leveraging Social Media Marketing will take place May 15 from 11:30 a.m. to 1:30 p.m. at the University of South Florida Sarasota-Manatee. This is your opportunity to meet social media head on, ask all the important questions and learn some tips and tricks to embark on your own. During the final workshop, you will learn how to integrate social media planning into your marketing agenda with hands-on resources and coaching on everything you need to know to build your social media presence.

The cost is $35 per session for AAF-Suncoast members, $15 per session for students and $40 per session for non-members. This is your final chance to gain some helpful insight to the digital media realm and project those strategies to your own marketing initiatives.

This final session will run from 11:30 a.m. to 1:30 p.m. and will be held at the University of South Florida Sarasota-Manatee at the Selby Auditorium at 8350 N. Tamiami Trail. Sarasota, FL 34243.

RSVP today by emailing info@aafsuncoast.com.

About atLarge, Inc.
atLarge, Inc. is a privately-held digital advertising agency focused on building client brands through compelling, online experiences. Founded in Sarasota in 2004, the firm specializes in all facets of Internet brand development including Web site development, analytics consulting, Search Engine Optimization, Search Engine Marketing and Social Media Marketing. atLarge has elevated sales and brand awareness for a range of influential companies such as ActionQuest, Admiral Travel Gallery, BBDO, Detroit Regional Chamber, Ford Motor Company, IMG Academies, METI, Ringling College of Art and Design, Sarasota Convention & Visitors Bureau, Sarasota County Film and Entertainment Office, Sarasota Film Festival, Summit Hotels and The Observer Group.

Lift-off with SEO Fundamentals Workshop

webmaster@largeinc.com — Tue, 31 Mar 2009 08:00:00 GMT

Looking for ways to increase your online visibility?

Seeking strategies to push you to the top of search engine results pages?

Chasing organic traffic to increase your online leads?

If any of these call-outs apply to you, attend "Untangling the Web: Search Engine Fundamentals," a collaboration between digital marketing firm atLarge, Inc. and the Suncoast Chapter of the American Advertising Association (AAF-Suncoast). The event will teach you how to increase your search visibility, boost relevant traffic to your sites and blogs, and raise your overall sales leads.

Search Engine Fundamentals will take place April 17 from 11:30 a.m. to 1:30 p.m. at the University of South Florida Sarasota-Manatee. The workshop is your chance to ask the SEO questions you've always wanted to know but were afraid to ask. Search Engine Fundamentals will cover the basics of SEO including search-friendly Web site architecture, link building and content development. The interactive workshop will include real-world case studies and hands-on activities to boost your SEO knowledge so you can begin to incorporate learnings immediately into your digital marketing plan.

The follow-up event "Building Your Search Engine Content Strategy" on May 1 will build upon "Search Engine Fundamentals" and will cover how to create, execute and track an SEO content development plan.

The last event in the series, "Understanding & Leveraging Social Media Marketing" on May 15, will integrate social media planning and development.

The cost is $35 per session for AAF-Suncoast members, $15 per session for students and $40 per session for non-members. Want an All-access Pass? AAF-Suncoast members pay just $100 and non-members pay $130 for all sessions.

All sessions will run from 11:30 a.m. to 1:30 p.m. and will be held at the University of South Florida Sarasota-Manatee at the Selby Auditorium at 8350 N. Tamiami Trail. Sarasota, FL 34243.

RSVP today by emailing info@aafsuncoast.com.

About atLarge, Inc.
atLarge, Inc. is a privately-held digital advertising agency focused on building client brands through compelling, online experiences. Founded in Sarasota in 2004, the firm specializes in all facets of Internet brand development including Web site development, analytics consulting, Search Engine Optimization, Search Engine Marketing and Social Media Marketing. atLarge has elevated sales and brand awareness for a range of influential companies such as ActionQuest, Admiral Travel, BBDO, Detroit Regional Chamber, Dictor|Martin, Ford Motor Company, Michael's On East, Ringling College of Art and Design, Sarasota Convention and Visitor’s Bureau, Sarasota Economic Development Corporation, Sarasota Film Festival, Sarasota News and Books, Summit Hotels and The Observer Group.

atLarge President Tagged

webmaster@largeinc.com — Tue, 3 Mar 2009 08:00:00 GMT

(Tampa, FL) – March 1, 2009 – Anand Pallegar, Founder and President of digital marketing company atLarge, Inc., was tapped as Tampa Bay CEO Magazine's "Emerging CEO of the Year".

"This award represents the passion, dedication and hard work of our entire team. Our clients have entrusted us with their digital initiatives, empowering our team to translate leading design and programming talents into stronger sales, acute brand awareness and fanatic customer relationships," said Pallegar. "Though our work is measured and defined by the results we produce, it's an honor to have our work and the service behind it recognized by CEO Magazine and the Tampa Bay community."

Pallegar was cited as an award-winning CEO because he empowers his team to do their best and looks for self-starters who have a vision for client service. He is a sounding board who encourages healthy debate and exceptional results, and leads by example showing employees how doing your very best services clients, the team and one's self.

The awards were judged by a panel including Renee Benton, CEO of Tampa Bay WorkForce Alliance; Suzie Boland, CEO of RFB Communications Group; Ken Bakunas, CEO of Magnetic; Rachel Cantor, CEO of RC Associates; Robert Forsythe, Dean of USF College of Business; Andy Hafer, CEO of Dynamic Communities; Mary Key, CEO of Key Associates and Steve Tingiris, CEO of Prospect Smarter.

Pallegar, 30, was also recently chosen as the 2009 Vice Chair to the Board of Directors of the Tampa Bay Technology Forum, a professional association whose members work together to make the Bay area a place where technology and innovation thrive.

Untangling the Web Series with atLarge, Inc. & AAF-Suncoast

webmaster@largeinc.com — Thu, 26 Feb 2009 08:00:00 GMT

Unsure if your online marketing is helping or hurting your company brand?
Do you know design basics that make sites work for visitors instead of against them?
Confused about how to integrate social media into your overall marketing?

If any of these questions resonate with you, reserve your spot now for "Untangling the Web." This four-part series is a partnership between award-winning digital advertising agency atLarge, Inc. and the American Advertising Association Suncoast Chapter.

Scheduled to begin in March and run through May, this series includes:

March 27: How to Design for Search and Visitor Engagement
This session will show you how to use behavioral data and metrics to guide online design and strategy. It will also identify common usability mis-steps as well as techniques that can help you reach your online marketing goals.
April 17: Search Engine Optimization Fundamentals
This session will cover the implications Search Engines have on your business as well as valuable techniques to consider before you spend a penny on any online marketing.
May 1: Building Your Search Engine Content Strategy
While building on the SEO fundamentals, this session teaches you how to create a visibility plan that includes analyzing your current SEO status, creating SEO goals and developing as well as executing your SEO Plan.
May 15: Understanding & Leveraging Social Media Marketing
In this session, you will learn how to integrate social media planning into your marketing mix with hands-on resources and coaching on everything you need to know to build a social media presence.

The cost is $35 per session for members and $40 per session for non-members. Want an All-access Pass? AAF-Suncoast members pay just $100 and non-members pay $130 for all four sessions.
All sessions will run from 11:30am to 1:30pm and be held at the University of South Florida Sarasota-Manatee at the Selby Auditorium at 8350 N. Tamiami Trail. Sarasota, FL 34243.

RSVP today by emailing info@aafsuncoast.com or calling 941 365 9200 ext. 310.

About atLarge, Inc.
atLarge, Inc. is a privately held digital advertising agency focused on building client brands through compelling, online experiences. Founded in Sarasota in 2004, the firm specializes in all facets of Internet brand development including Web site development, analytics, Search Engine Optimization, Search Engine Marketing, Social Media marketing and usability design. atLarge has elevated sales and brand awareness for a range of influential companies such as ActionQuest, Admiral Travel, BBDO, Detroit Regional Chamber, Dictor|Martin, Ford Motor Company, Hoveround, Michael's On East, Ringling College of Art and Design, Sarasota Convention and Visitor’s Bureau, Sarasota Economic Development Corporation, Sarasota Film Festival, Sarasota News and Books, Summit Hotels and The Observer Group.

SCVB Taps atLarge, Inc. as Interactive Partner after National Search

webmaster@largeinc.com — Mon, 19 Jan 2009 08:00:00 GMT

SARASOTA, Fla. – January 19, 2009 – The Sarasota Convention and Visitors Bureau (SCVB) has selected Internet marketing firm atLarge, Inc. to spearhead its digital strategy including its Web site and Search Engine Optimization (SEO) Campaign. The firm beat out 10 national companies bidding for the project.

Though there were many factors in the decision-making process, SCVB President Virginia Haley said it came down to a “shared vision to innovatively promote Sarasota and Her Islands on a regional, national and international scale.” Haley said atLarge’s approach demonstrated the technical and strategic innovation the SCVB needs to stay one step ahead of competing CVB’s with higher advertising budgets and larger marketing teams.

“We are a smaller but very nimble CVB who thinks out of the box often forging a different path from other CVB’s when it comes to tackling challenges. We needed a partner that not only understands this, but can anticipate and implement the strategies to take our online branding and internal as well as external communications to the next level. That’s what we see in atLarge,” said SCVB Marketing Director Anne Zavorskas.

The selection committee, whose expertise ranged from technology integration to destination marketing, spent three months conducting a comprehensive review of national candidates before determining atLarge, Inc. was the best fit for their strategic and technical needs.

atLarge, Inc. President Anand Pallegar said he’s eager to begin building on SCVB’s already impressive online presence. “We look forward to leveraging technology to deliver meaningful, complete data about online behaviors and to creating unique online experiences for visitors seeking, vacation, special event and meeting information.”

The year-long project will be initiated immediately.

About the SCVB
The Sarasota Convention & Visitors Bureau is the sales and marketing organization contracted by the Sarasota County Tourist Development Council (TDC) to champion the growth of business and leisure tourism in Sarasota County. The tourism industry is a leading economic engine for the region, with 4 million visitors generating a $2 billion economic impact and nearly 17,000 local jobs in 2007.

About atLarge, Inc.
atLarge, Inc. is a privately held interactive advertising agency focused on building client brands through compelling, online experiences. Founded in Sarasota in 2004, the firm specializes in all facets of Internet brand development including Web site development, analytics, Search Engine Optimization, Search Engine Marketing and usability design. atLarge has elevated sales and brand awareness for a range of influential companies such as ActionQuest, Admiral Travel, BBDO, Detroit Regional Chamber, Dictor|Martin, Ford Motor Company, Hoveround, Michael's On East, Ringling College of Art and Design, Sarasota Economic Development Corporation, Sarasota Film Festival, Sarasota News and Books, Summit Hotels and The Observer Group.

atLarge, Inc. Lands International Davey Award for Girls Inc. Online Campaign

webmaster@largeinc.com — Fri, 21 Nov 2008 08:00:00 GMT

SARASOTA, FL – Nov 21, 2008 – The International Academy of the Visual Arts has awarded Internet marketing agency atLarge, Inc. an International Davey Award for the 2008 Girls Inc. of Sarasota County Web Site.

The International Academy of the Visual Arts poured through 4,000 entries looking for the most innovative advertising from across the world. The judges included top marketers behind brands like Yahoo!, MTV, Polo Ralph Lauren, Victoria Secret's and more. The Daveys honor breakthrough creative, not breakthrough advertising budgets. The name of the awards and the concept behind them is hinged upon the story of David and Goliath where a young boy named David was able to defeat the giant Goliath with a pebble. Daveys honor the "Creative Davids" who use big ideas, not big budgets, to push their clients' brands to new heights.

Big ideas and an even bigger passion were the impetus behind girlsincsrq.org. The project was the culmination of a seven-month collaboration between atLarge, Inc. and Girls Inc. of Sarasota County. The goal of the project was to raise engagement between donors, parents, girls, community leaders — and Girls Inc. The online campaign was a success across all fronts, especially increased donations and membership inquiries. In addition, the Girls Only secure online portal has become a tool for girls to learn about online media literacy while connecting with positive female role models. The media literacy program raises awareness of the scope and power of the media and the effects of media messages on girls and women. Girls learn to critically analyze what they see and hear in the media, advocate for change in entertainment, news, and advertising media, and create images that are more realistic and reflective of their lives.

Girls Inc. of Sarasota County Executive Director Stephania Feltz said receiving the International Davey is further recognition for a collaboration that has already proved instrumental for sharing the Girls Inc. story and fulfilling the Girls Inc. mission. "With our impactful new online presence, our work and our girls are showcased. From our educational after-school and summer programs to our sports and leadership initiatives and our inspiring Girls Inc. alumni stories – we are showing online how we inspire girls to be strong, smart and bold offline and in all facets of their lives."

Girls Inc. of Sarasota County serves over 150 girls daily during the school year, over 300 girls during summer camp and over 700 girls year-long through outreach programs.

Girlsincsrq.org was launched in August 2008 as part of the atLarge, Inc. Dream Large program. The Program offers a selected non-profit that's positively impacting their community one full year of atLarge services at no charge. Dream Large complements other atLarge, Inc. community programs of volunteerism and community support. Twenty percent of all company work has been donated back to the community each year.

Girls Inc. of Sarasota County
Girls Incorporated of Sarasota County is dedicated to "inspiring all girls to be strong, smart and bold" and fulfills its mission of empowering girls aged six and up to be self-confident, responsible and well-rounded individuals by delivering research-based, age-appropriate, after-school and summer educational and sports programs. In the past two years, Girls Inc. has served over 3,000 girls at its facility and throughout the Sarasota County School System. Dedicated in 1976, Girls Incorporated of Sarasota County has served the Sarasota community for over 30 years.

About atLarge, Inc.
atLarge, Inc. is a privately held Internet advertising agency focused on building client brands through compelling, online experiences. Founded in Sarasota in 2004, we specialize in Internet marketing including Web site development, analytics, Search Engine Optimization and usability design. We have elevated sales and brand awareness for a range of influential companies such as ActionQuest, Admiral Travel, BBDO, Chevrolet, Detroit Regional Chamber, Ford Motor Company, Girls Inc. of Sarasota County, Hoveround, IMG Academies, J.D. Powers & Associates, Ringling College of Art and Design, Sarasota Convention & Visitors Bureau, Sarasota Film Festival, Sarasota News and Books, Summit Hotels, The Observer Group and The State of Michigan. The agency has won numerous awards including the grand-all Award of Excellence from the Sarasota County Economic Development Corporation, two International Davey Awards, the Association of Film Commissioners International Honorable Mention and 16 American Advertising Federation Suncoast ADDY's.

atLarge, Inc. Wins EDC Award of Excellence

webmaster@largeinc.com — Mon, 29 Sep 2008 08:00:00 GMT

SARASOTA, FLA – Sept. 29, 2008 – Each year, the Economic Development Corporation of Sarasota County recognizes businesses innovating their industry as well as the community with the Manufacturer, Service and Technology Company of the Year awards. Criteria for the awards include corporate citizenship and community involvement; corporate responsibility through employee programs; company growth, innovative achievements and market expansion. The best all-around organization from all categories is then selected for the Award of Excellence. This year, interactive advertising agency atLarge, Inc. picked up the designation.

“To be in the company of such prestigious organizations and past award-winners like Michael Saunders & Company, Tervis Tumber and L-3 Communications / METI is a tremendous honor,” said atLarge, Inc. President Anand Pallegar. “Since our inception in 2004, we have followed an unconventional approach to raising awareness about the technical and creative talents within our Region. We spearheaded the Sarasota | Manatee Technology Conference and Techfast Breakfast, overhauled the branding for the AAF-Suncoast ADDY competition and repeatedly lent our support to the Sarasota International Design Summit. In addition to these targeted community collaborations, our relationships with progressive clients committed to leveraging the Web for unparalleled brand experiences, have helped us bolster both our company and our Region’s technology and creative economies.”

Pallegar said this shift along with a tightened economic landscape has worked to atLarge’s advantage. “As marketers strive to do more with less, they are demanding a return on investment for every ad dollar they spend and since technology integration and ROI is baked into every project we deliver, we’ve made significant strides in growing our client base across multiple states and industries. We look forward to pushing ourselves and Sarasota County even further.”

In addition to the favorable company growth, atLarge, Inc. has also made a significant impact on the Sarasota community – donating 20 percent of its entire book of business to non-profit work. This year, the firm also launched Dream Large, an initiative focused on fulfilling a non-profit's interactive marketing needs for one full year. Girls Inc. of Sarasota County, Ringling College of Art and Design's Sarasota International Design Summit Online Campaign for 2006, 2007 and 2008, the Sarasota Film Festival Online Campaign for 2006, 2007 and 2008, the Sarasota | Manatee Technology Conference Branding and Interactive Campaign are just a few examples of donated work that has benefited the Sarasota community.

As an Award of Excellence winner -- atLarge, Inc. will also be nominated for the Florida Governor's Business Diversification Awards, a program recognizing contributions to Florida's economic diversification and growth.

About atLarge, Inc.
atLarge, Inc. is a privately held interactive advertising agency focused on building client brands through compelling, online experiences. Founded in Sarasota in 2004, we specialize in all facets of Internet brand development including Web site development, analytics, Search Engine Optimization, Search Engine Marketing and usability design. We have elevated sales and brand awareness for a range of influential companies such as ActionQuest, Admiral Travel, BBDO, Detroit Regional Chamber, Dictor|Martin, Ford Motor Company, Hoveround, Michael's On East, Ringling College of Art and Design, Sarasota Economic Development Corporation, Sarasota Film Festival, Sarasota News and Books, Summit Hotels and The Observer Group. Learn more at www.atlargeinc.com.

About the EDC
The EDC of Sarasota County is the private, not-for-profit corporation leading the community’s economic development strategy to add high-wage jobs and diversify the local economy. The EDC provides business assistance to companies in Sarasota County and helps forge solutions to community challenges that affect quality of life. The EDC works in partnership with chambers of commerce, local governments and other organizations throughout the county and the region. For more information, visit www.edcsarasotacounty.com.

atLarge, Inc.'s Dream Large program launches with Girl Inc. Site

webmaster@largeinc.com — Thu, 21 Aug 2008 08:00:00 GMT

SARASOTA, FL – August 20, 2008 – The launch of the new girlsincsrq.org campaign marks over seven months of collaboration between Girls Inc. of Sarasota County and atLarge, Inc. and is the inaugural project from atLarge’s Dream Large program.

Girls Inc. of Sarasota County Executive Director Stephania Feltz said the new site is “reflective of the caliber of programming we offer and the girls we serve.” She added, “The usability and functionality are seamless -- from the interactive calendar and news sections to the online donation and program registration portions of the site. Most importantly, the Girls Only Intranet gives girls a safe environment to learn about online media literacy, voice their opinions and connect with strong women throughout our community.”

Renee Richardson Kling, President of Girls Inc. of Sarasota County, agreed saying she loves the way the new site has put the focus on the girls themselves adding, “I love that it will be easy to use for the parents and the girls. It looks so refreshing!”

The Dream Large initiative focuses on a non-profit’s interactive marketing needs for one full year. During that time atLarge, Inc. donates its entire spectrum of skills including Web analytics, Web development, Search Engine Optimization, viral marketing and interactive branding to develop a comprehensive digital strategy that will help an organization fulfill their mission and better our community. To qualify, an organization must be non-profit and actively improve our community.

atLarge, Inc. President Anand Pallegar said Girls Inc. of Sarasota County was selected because they have a true need and create positive social changes. “Through targeted after-school and summer educational and sports programs, they are giving girls the tools to build self-esteem, marketable skills and a sense of purpose. And by leveraging our technical talents we are able to support their mission of inspiring all girls to be strong, smart and bold – while sharing that mission with a global audience for local impact.” Girls Inc. of Sarasota County serves over 150 girls daily during the school year, over 300 girls during summer camp and over 700 girls year-long through outreach programs.

Though atLarge, Inc. has a long history of lending its online marketing expertise to support community initiatives, atLarge, Inc. employees wanted to do more and founded the Dream Large program in the summer of 2008. The program complements other atLarge, Inc. community programs of volunteerism and community support. All company employees are given paid time off to volunteer for the organization that they feel the most passionate about serving. In addition, since the company’s inception -- 20 percent of all company work has been donated back to the community each year. Projects like Ringling College of Art and Design’s Sarasota International Design Summit Online Campaign for 2006, 2007 and 2008, the Sarasota Film Festival Online Campaign for 2006, 2007 and 2008 and the Sarasota Technology Conference Branding and Interactive Campaign are just a few examples of donated work that has benefited the Sarasota community.

About atLarge, Inc.
atLarge, Inc. is a privately held interactive advertising agency focused on building client brands through compelling, online experiences. Founded in Sarasota in 2004, we specialize in all facets of Internet brand development including Web site development, analytics, Search Engine Optimization, Search Engine Marketing and usability design. We have elevated sales and brand awareness for a range of influential companies such as ActionQuest, Admiral Travel, BBDO, Detroit Regional Chamber, Dictor|Martin, Ford Motor Company, Hoveround, Michael's On East, Ringling College of Art and Design, Sarasota Economic Development Corporation, Sarasota Film Festival, Sarasota News and Books, Summit Hotels and The Observer Group.

Girls Inc. of Sarasota County
Girls Incorporated of Sarasota County is dedicated to “inspiring all girls to be strong, smart and bold” and fulfills its mission of empowering girls aged six and up to be self-confident, responsible and well-rounded individuals by delivering research-based, age-appropriate, after-school and summer educational and sports programs. In the past two years, Girls Inc. has served over 3,000 girls at its facility and throughout the Sarasota County School System. Dedicated in 1976, Girls Incorporated of Sarasota County has served the Sarasota community for over 30 years. For more information, please contact Stephania Feltz at 941.366.6646 x 210.

The IMG Academies' David Leadbetter Golf Academy Aces Recruitment with Resume Site

webmaster@largeinc.com — Mon, 7 Jul 2008 08:00:00 GMT

The David Leadbetter Golf Academy (DLGA) at IMG Academies, the leader in developing golf icons like Paula Creamer and Sean O’Hair, has recently launched a new resume site - www.imgaresumes.com - to help promote its student athletes to golf recruiters around the world.

In the last decade alone, over 100 American Junior Golf Association (AJGA) All-Americans, seven AJGA Players of the Year, three Nancy Lopez Award winners, two AJGA Sportsmanship Award winners, two United States Amateur Champions and two United States Girls' Junior Champions have trained at DLGA.

When the Academy needed a branding partner to showcase their legendary brand while promoting their student athletes to college and professional golf recruiters around the world, they selected interactive agency atLarge, Inc. for their combined expertise in youth and sports marketing. The new resume site gives recruiters the opportunity to scout DLGA's up-and-coming golfers from anywhere in the world. Recruiters can browse student videos to assess students' golf stance, swing and power. They can also view student tournament scores, rankings and academic standings – valuable information for tracking and securing recruits.

DLGA Assistant Director Tracy Reiser said the site has already had a tremendous recruiting impact because it gives coaches the opportunity to see golfers they may not have even known to inquire about. She added that the phenomenal new site is attracting more and more coaches every day.

"We already have nearly 60 coaches visiting the site on a regular basis," said Reiser. "It's a great tool that aids us in getting our students in the know and also helped to place 43 graduates in a college program." The site is also generating enthusiasm among prospective DLGA students who are inspired by watching the student videos.

About IMG Academies
IMG Academies, a division of IMG, is the world’s largest and most successful multi-sport, training and education camp/academy business. Spread out over 300 acres in Bradenton, Florida, the IMG Academies complex encompasses the Nick Bollettieri Tennis Academy, the David Leadbetter Golf Academy, The Baseball, Basketball, Soccer, Softball, and Swimming Academies, International Performance Institute, The Pendleton School, University of Miami, The Wellness Spa, Academy Realty, and the IMG Academies Golf and Country Club. More information about IMG Academies is available at www.imgacademies.com.

About atLarge, Inc.
atLarge, Inc. is a privately held interactive advertising agency focused on building client brands through compelling, online experiences. Founded in Sarasota in 2004, we specialize in all facets of Internet brand development including Web site development, analytics, Search Engine Optimization, Search Engine Marketing and usability design. We have elevated sales and brand awareness for a range of influential companies such as ActionQuest, Admiral Travel, BBDO, Detroit Regional Chamber, Dictor|Martin, Ford Motor Company, Hoveround, Michael's On East, Ringling College of Art and Design, Sarasota Economic Development Corporation, Sarasota Film Festival, Sarasota News and Books, Summit Hotels and The Observer Group. Learn more at www.atlargeinc.com.

atLarge Wins 2008 AFCI Marketing Award for SCFEO Campaign

webmaster@largeinc.com — Tue, 20 May 2008 08:00:00 GMT

The Association of Film Commissioners International (AFCI) has awarded www.filmsarasota.com, the Sarasota County Film & Entertainment Office (SCFEO) Web site, with the 2008 AFCI Marketing Honorable Mention Award. AFCI’s international competition recognizes creative advertising from film commissions all over the world.

Filmsarasota.com was the only county-level film commission recognized in the digital advertising category. The other award-winning Web sites were from the film commissions of Malaga, Spain, the Commonwealth of Virginia and Gyeonggi Province, South Korea.

"We partnered with atLarge, Inc. to create a Web site with innovative features while incorporating a look and feel that would get the attention of industry professionals," said Jeanne Corcoran, director of the SCFEO. "Our Web site helps put Sarasota County on the map as a film-friendly community with an abundant inventory of unique locations and a network of creative services professionals standing at the ready to assist productions as they come into the area."

Uncommon features on the SCFEO site include the innovative "clipboard" feature allowing users to compile electronic lists of resources and contacts as they browse the site. The virtual clipboard can be accessed anywhere, anytime -- an important feature for busy location scouts. In addition, industry personnel can also send group or individual emails to their contacts and add, edit or delete their contacts at any time. Location scouts can also use the interactive multijurisdictional shooting permit form to submit permits online for the fastest possible turnaround. The SCFEO site also includes a searchable locations photography library from which custom electronic photo files can be compiled and sent via email.

About SCFEO
The Sarasota County Film & Entertainment Office (SCFEO) is a division of the Economic Development Corporation of Sarasota County. It seeks to attract film, television, commercial, documentary and other media production to create content, produce and shoot on location in Sarasota County, as well as to serve the region's resident production community, improve and expand its resources, provide intergovernmental liaison and proactively market and promote Sarasota County's assets to the entertainment industry as a whole. The SCFEO is a member in good standing of the Association of Film Commissioners International, Film Florida and other industry organizations.

atLarge, Inc. launches its 'Be Green' Initiative

webmaster@largeinc.com — Fri, 11 Apr 2008 08:00:00 GMT

atLarge, Inc. has just launched Be Green - its environmental pledge to do its part to stop the global climate crisis. Today, Sarasota County has awarded the Agency with its Green Business Partnership certification in honor of its green efforts.

"We are honored to receive the Green Business Partnership certification. Many times companies that offer services instead of manufactured products believe that there is little they can do to actively participate in the green movement. But every organization has the ability to reduce their environmental impact and preserve our valuable natural resources," said atLarge President Anand Pallegar.

The atLarge Be Green initiative is a multi-faceted program that reduces our environmental impact by promoting awareness about ways we can sustain our environment. Using energy-efficient cooling systems and appliances as well as chemical-free cleaning supplies and practicing composting and recycling, we have made small daily changes we have made that will leave big changes on our planet. "As the first advertising agency in the region to secure the EPA WasteWise, Sustainable Florida and Sarasota County Green Business Partnership certifications, our goal is to inspire other companies to join the movement," said Anand Pallegar.

atLarge Be Green Initiative

Reduce Electricity

Opt for EnergyStar (or other energy-efficient) appliances, bulbs, track lighting & thermostats.
Turn all lights, computers & appliances off & unplug them when not in use.

Reduce Pollution

Car pool to work & business events when possible.
Walk to restaurants & businesses instead of driving when possible.
Landscape with native trees & flowers to reduce carbon dioxide while conserving water.

Reduce Paper Consumption

Use digital files & white boards versus paper.
Use cloth hand towels instead of paper towels.
Opt for reusable cups, silverware and dishes instead of disposable items.
Reuse products for different purposes i.e. canisters, paper for scratch pads.
Actively work with junk mail senders to reduce volume of unsolicited mail.

Recycle

Recycle glass, metal, plastics, paper, ink cartridges & batteries.
Buy recycled products.
Implement a Compost heap for food waste.

About the Green Business Partnership
The Green Business Partnership (GBP) encourages environmental stewardship and recognizes businesses that make an extra effort to operate in an environmentally responsible manner. This collaborative effort includes businesses, business organizations and local governments. The GBP was initiated through a grant awarded by the Florida Department of Environmental Protection to Sarasota County. For more information, visit www.scgov.net/greenbusiness or contact the Sarasota County Call Center at 941-861-5000 and ask to speak with the county's Recycling Coordinator.

Forty-seventh Annual ADDY Winners announced

webmaster@largeinc.com — Mon, 31 Mar 2008 08:00:00 GMT

SARASOTA, FL – March 31, 2008 – With over 400 entries in the 2008 Suncoast Chapter of the American Advertising Federation (AAF-Suncoast) ADDY Competition, a 110 percent increase over last year, a slate of iconic judges who’ve managed advertising accounts from Harley Davidson to Kraft Foods, and a breakthrough interactive ADDY campaign and ceremony – the evening was one of the most exciting and memorable in the Chapter’s history said atLarge President and AAF-Suncoast ADDY Chair, Anand Pallegar. Over 200 guests attended the annual ADDY Gala on March 29 at Michael’s On East to discover the winners of the Chapter’s largest, most competitive ADDY Awards in Chapter history.

Judges comment on Best In Show Winners - Ryan Hammond & Joseph Vu

By the end of the night 43 Gold ADDY’s, 63 Silver ADDY’s and 78 Bronze ADDY’s were awarded. The most anticipated and coveted award, the Best of Show, was awarded to a student duo for the first time in the Chapter’s history. Ryan Hammond and Joseph Vu from Ringling College of Art and Design received the award for their collaborative efforts on the “bowl.Identity” campaign which the team of all-star judges said was unbelievably detail-oriented, comprehensive and innovative. Two Judges Choice Awards went to Ringling School of Art & Design for their Commencement 2007 and Forty Carrots work, with the third going to a student, Joanna Misiti for her impeccable packaging for the Matcha Tea brand. The evening also marked the introduction of two brand new awards – the SRQ Media Group Innovation Award which went to Miles Media for VisitFlorida.com and the LexJet Creative Excellence Award awarded to Marketing by Design for their Dog on It Campaign, which also later in the evening received the People’s Choice Award.

Lee Gonzalez comments on her Judges Choice Award to Matcha Tea Packaging by Student Joanna Misiti

Sheldon Clay explains his Judges Choice Award, awarded to Ringling College of Art & Design's Design Center for their Forty Carrot's Brochure

Jerry Doty comments on his Judges Choice Award to Commencement 2007 by Ringling College of Art & Design - Design Center

One of the most dramatic, and welcome, themes of the evening was record participation from students in this year’s competition. Willie Diaz, a senior a Ringling College of Art and Design majoring in graphic and interactive communications as well as a member of the ADDY committee said raising student participation was the primary goal of this year’s competition. Diaz, who himself took home three silver ADDY awards, said the innovative ADDY creative campaign (managed by atLarge Creative Director Nathan Pyatte) which included everyday items transformed into messages really spoke to students because they are so intimately familiar with the construction of the overall creative process. “Doing things over and over, constructing and deconstructing, spending hours, days and weeks finalizing a project – this campaign symbolized all of that.” In addition to the personal feel of the campaign, students responded to the special student workshops, their own entry drop off and deadline (later to accommodate the spring break holiday) and student posters and eblasts highlighting the benefits of submitting an entry for student portfolios.

Sheldon Clay wraps the show explaining his perspective on Best In Show winners Ryan Hammond & Joseph Vu entry "bowl.Identity"

“This year’s ADDY Competition was a success on all fronts -- from the record number of entries to the phenomenal student participation and the strong financial support from sponsors like SRQ Media Group and LexJet Corporation. Best of all, the ADDY’s showcased the power of our creative economy through the pioneering advertising our region is producing,” said ADDY Chair and atLarge President Anand Pallegar. “This year’s competition also showcased the diversity of the types of advertising this region has to offer as well the diversity of the corporation’s behind our advertising such as adidas, Cay Clubs and ClosetMaid who look to our region for inspired, innovative work.”

About the ADDY Awards
With over 60,000 entries annually, the ADDY Awards are the world's largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.

atLarge, Inc. Wins International Davey Award

webmaster@largeinc.com — Thu, 20 Mar 2008 08:00:00 GMT

SARASOTA, FL – March 2008 – The International Academy of the Visual Arts awarded interactive agency atLarge, Inc. an International Davey Award for the 2007 Sarasota Film Festival online campaign.

"To be selected from over 4,000 entries for the coveted Davey Award is an incredible honor -– especially for an interactive campaign that was one of the most challenging and rewarding in terms of its functionality and creative," said atLarge President Anand Pallegar.

The Davey Awards are based on the classic David and Goliath struggle in which the underdog defeats a giant using strategy and a pebble. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets.

The Sarasota Film Festival Campaign is now a "creative David." The interactive campaign increased online Festival revenue by over 160 percent and drove patron engagement to a whole new level through a customized Festival online experience. Visitors could search the Festival movies by genre, director, actor and title, allowing for customization and online scheduling. In addition, patrons also received movie recommendations based on their past purchases and preferences.

In 2008, the Festival once again selected atLarge as its interactive partner for what is to be the largest and most prestigious Festival to date. The Festival has already lined up an impressive slate of stars including Charlize Theron, Steve Buscemi, Stuart Townsend and Stanley Tucci. Kielbasa said the decision to partner with atLarge in 2008 was a given. "We have consistently achieved dramatic results by collaborating with atLarge…results like massive web sale increases and online experiences that are compelling, interesting and user-friendly -- results that have been improved upon each year of our partnership. As rewarding as the results are, it is an even greater honor to have the 2007 Festival campaign receive an International Davey for its incredible design and functionality," said Kielbasa.

SFF Scores a Hat Trick with atLarge, Inc.

webmaster@largeinc.com — Tue, 19 Feb 2008 08:00:00 GMT

SARASOTA, FL – Feb. 19, 2008 – For the third year in a row, the Sarasota Film Festival has tapped atLarge, Inc. as its interactive partner. The 2008 campaign marks the 10-year anniversary of the escalating festival success story. The Festival's prominence and revenue peaked after selecting atLarge, Inc. as its interactive partner back in 2006.

Sarasota Film Festival Executive Director Jody Kielbasa first approached atLarge, Inc. because he believed atLarge, Inc. could turn the festival's online presence around. At the time, their Web site was working against the Festival image instead of promoting the Festival's engaging spirit. As Kielbasa explained, the site "lacked the ability to communicate effectively with our budding audience."

The 2006 atLarge campaign reversed this trend. It pushed online ticket sales up by a staggering 250 percent and forged patron relationships through the My/SFF My Festival portal. The customized portal let patrons create their own portal of movie preferences which could be shared with friends. Once purchases were made through the seamless online box office, a customized festival schedule of all of their movies and events was saved in their My/SFF portal. Over 2,000 patrons subscribed for My/SFF accounts to create their customized festival experience and avoid ticket lines. It was the first customized festival experience of its kind and was lauded a phenomenal success throughout the festival circuit.

In 2007, atLarge, Inc. was chosen once again to deliver another captivating campaign. We continued to refine the My/SFF customized portal making it easier for visitors to search by movie genre, director, actor and title. In addition, we enhanced the My/SFF experience by recommending movies based on a patron’s past purchases and preferences. We also added video and interactive flash elements to push visitor engagement even further. It worked. We increased online sales by over 160 percent -- an impressive feat given our initial 250 percent increase the year prior. Our flash interstitials and videos promoting the special events with stars such as Edward Norton and Steve Buscemi brought event attendance and revenue to an all-time high.

Kielbasa said the decision to partner with atLarge again in 2008 was a given. “We have consistently achieved dramatic results by collaborating with atLarge…results like massive web sale increases and online experiences that are compelling, interesting and user-friendly -- results that have been improved upon each year.” He added that the 2008 campaign reaffirmed his decision as it’s exactly what the 10-year anniversary festival needed. “The 2008 site has spectacular animation and fluidity; and patrons will connect with the festival like never before through the Festival’s commemorative photo galleries and video portals. I could not be more pleased.”

“The Festival has attracted hundreds of leading independent films from around the world as well as the directors and actors behind them such as Robert Altman, William H. Macy and Allison Janney in its 10-year history” said atLarge President Anand Pallegar. “For 2008, we wanted to create a campaign that would honor the Festival’s rich history while embracing what is destined to be the largest, most successful Festival yet. Through captivating design and multimedia integration we’ve captured the magic and the growth of the Sarasota Film Festival.”

atLarge Ushers in Record Number of Entries for 2008 ADDY Competition

webmaster@largeinc.com — Tue, 12 Feb 2008 08:00:00 GMT

SARASOTA, FL – Feb. 12, 2008 – The atLarge branding campaign for the Suncoast ADDY Awards has created the largest number of entries in the chapter’s history. The campaign produced a 120 percent increase in the number of entries in this year’s competition compared to last year’s competition.

The campaign theme included a series of typography experiments using everyday items such as Q-tips, shaving cream and cotton balls – showing that it’s the size of the idea, not the size of the budget behind great advertising. The campaign was featured in print advertisements, the Save the Date invitation, eblasts and the competition Web site -- http://www.suncoastaddyawards.com/ All of the campaign pieces beckoned regional advertising professionals to put their work to the ultimate test by participating in the 2008 ADDY Competition. It worked; over 415 professionals entered the competition. The campaign also attracted a high-profile slate of ADDY judges credited with managing Harley Davidson, Blockbuster and Minute Maid accounts.

''I am impressed with the sheer volume of entries the campaign produced as well as the way it educated the regional market about the benefits of joining the competition, "said Mike Weber 4th District ADDY co-chair and past-president of the Tampa Bay Advertising Federation. Mike who has over 16 years of involvement in the national and student ADDY competition added that the overwhelming participation in the AAF-Suncoast ADDY competition is a testament to the campaign’s ability to communicate the long-range benefits of doing great advertising and getting recognition for it.

dkVOGUE Extends its Relationship with atLarge, Inc. for National Brand Campaign

webmaster@largeinc.com — Thu, 31 Jan 2008 08:00:00 GMT

SARASOTA, FL – Jan. 31, 2008 – Danish furniture retailer dkVOGUE has selected atLarge, Inc. to unveil its brand to a national audience. The award-winning interactive agency was selected based on its ability to wrap analytics and user behavior patterns into successful advertising strategies. The campaign includes both print and interactive advertising to tap architects and interior designers into the largest collection of authentic Danish furniture and accessories in the US. The multimedia campaign includes video, original photography and mini-sites that educate and connect designers and architects to dkVOGUE products and services. The campaign launch aligns with dkVOGUE’s recent contract showroom opening in New York City.

"No one else in the US has the innovative new designs from Milk, Hoffi, Labofamunch along with the classics from Fritz Hansen, PP mobler and Louis Poulsen. We're proud to introduce the design community to these authentic Danish designs -- staples for the true modern design portfolio, said atLarge President Anand Pallegar.

The year-long campaign kicks off this month with a full-page print ad spotlighting the Egg Chair, one of the most recognized symbols of Danish design on its 50th anniversary. The campaign will then introduce the new Danish designs that are destined to become the next icons of Danish Modern.

atLarge's FilmSarasota.com Interactive Campaign Courts Location Scouts Worldwide

webmaster@largeinc.com — Thu, 6 Dec 2007 08:00:00 GMT

SARASOTA, FL - December 6, 2007 - FilmSarasota.com, engineered by award-winning interactive agency atLarge, Inc. cultivates relationships between the Sarasota County Film & Entertainment Office and film production companies worldwide. The site delivers unprecedented access to individuals seeking locations for their films, commercials and multimedia productions. In addition, the site empowers the Sarasota County production community by connecting them with location managers seeking their services.

Film producers can:

Browse the location library to scout locations by popular categories.
Submit a permit application online, slashing application approval timelines.
Create a custom Production Clipboard that allows them to save and store production contacts.
Email contacts from their Production Clipboard either individually or as a group.
Access their saved production contacts anytime, anywhere.
Discover local, state and federal incentives for budget savings.

Local film production resources such as actors, stylists, directors and crewmembers can:

List all of their services in the comprehensive Production Directory.
Add and edit their listings whenever they choose.
Track leads and communications from past and prospective film production companies.
Communicate with each other as well as film industry contacts outside Sarasota County.
Stay abreast of the latest production calls for job openings.

Sarasota County Film and Entertainment Office Director Jeanne Corcoran said that, "Industry feedback is unanimously positive, as everyone is excited that we have taken this leap into cutting edge tools and technology, and encouraged about the future growth of filming of all kinds – movies, television, documentaries, music videos, reality TV, still photography, new media and more -- in Sarasota County. We expect communications and leads to grow exponentially as awareness of this Web site and its powerful tools grows, as the news spreads!"

About Sarasota County Film & Entertainment Office
Sarasota County Film & Entertainment Office (SCFEO), a division of the Economic Development Corporation, proactively strives to attract media production of all types. It serves an area of over 570 square miles, encompassing locations of amazing geographic and visual diversity. From the stunning white sand of the Gulf of Mexico and the best of the tropics, to the primitive and the rural…from extraordinarily elegant and abundantly artistic to the retro and peculiar…Sarasota County suits filming of all kinds. Backed by a consummately "film-friendly" community, SCFEO strives to be fast, first and fully loaded with everything productions may need or want. For more information, visit www.filmsarasota.com.

About the Economic Development Corporation
The EDC of Sarasota County is the private, not-for-profit corporation leading the community's economic development strategy to add high-wage jobs and diversify the local economy. The EDC provides business assistance to companies in Sarasota County and helps forge solutions to community challenges that affect quality of life. The EDC works in partnership with chambers of commerce, local governments and other organizations throughout the county and the region. For more information, visit the web site at www.edcsarasotacounty.com.

atLarge Branding Cements 2007 CWC FPRA Media Relations Seminar Success

webmaster@largeinc.com — Sun, 4 Nov 2007 08:00:00 GMT

SARASOTA, FL - November 4, 2007 - Understanding the crucial role media collaboration plays in the advertising and PR industry, atLarge, Inc. contributed all interactive and print design for the 2007 Central West Coast Chapter of the Florida Public Relations Association Media Relations Seminar. The innovative branding campaign helped boost attendance and sponsorships to record highs.

The annual event's reputation for strengthening PR / marketing professionals' understanding of news coverage and overall collaboration with the media was strong, but had no consistent branding from year to year. The 2007 Special Events Committee coordinating the Seminar needed branding tools to cultivate event awareness and to solidify the organization's professional reputation. CWC FPRA President Dee Zulauf, APR noted that the design accomplished these objectives and much more. "The design portrayed the interactivity of the event and the connections between PR, new media and of course, media relations – the seminar's main focus. It also crystallized the seminar's theme: Strategies to Adapt in the Shifting Media Landscape."

The brand's powerful new image was leveraged to secure an incredible speaker line-up with top executives from the Brechner Center for Freedom of Information, Carnival Cruise Lines, National Public Radio and the Poynter Institute. In addition, key media insiders from Fox 13, the Herald-Tribune, Cutco Media, the Tampa Bay Business Journal, The Observer Group and WSLR Radio participated in an interactive panel discussion. The seminar also attracted record attendance, sponsorships and overwhelmingly positive attendee evaluations.

"From an engaging Save the Date digital mailing to a gripping Program that showcased our generous speakers, sponsors and agenda as well as polished event signage -- atLarge, Inc. raised the caliber of the event through impeccable branding," Zulauf noted.

One of the most influential elements of a successful event is its ability to instantly communicate its offerings said atLarge President Anand Pallegar. "Having been involved in several high-profile summits, conferences and festivals we understand the importance of resonating with audiences early and often. The Media Relations Seminar's takeaways and high speaker caliber was something we felt the region needed to be aware of and something we were compelled to be part of… it was also a great opportunity to collaborate with FPRA, an organization committed to developing our state's communications professionals."

IMG Academies Makes Power Play with Its First Online Store

webmaster@largeinc.com — Tue, 11 Sep 2007 08:00:00 GMT

SARASOTA, FL – Sep. 11, 2007 – IMG Academies has entered the online sports merchandise game with the launch of its interactive online store. Leveraging the IMG Academies and Nick Bollettieri Tennis Academy names, the sports training giant has made its mark on sports gear.

Visitors can own a piece of the famous sports training icon that has helped athletes like Maria Sharpova, Kobe Bryant, Venus and Serena Williams, Paula Creamer and Kevin Garnett reach their performance peak. For a seamless shopping experience, the online store has been set up to enable visitors to browse products by sports and stay connected by creating their own IMG Store account. Not only are account holders privy to special discounts and announcements, they also enjoy a convenient, quick store checkout.

The store has cemented the new online store as a powerful brand extension of the IMG family.

About IMG Academies

With two private academic schools on campus and students from over 46 states and 80 countries, IMG Academies (IMGA) is the largest multi-sport training and educational facility ever created for devoted young athletes. IMGA delivers world-class sports training experiences to over 12,000 junior, collegiate, adult and professional athletes each year. The Academy has coached sports legends such as Andre Agassi, Pete Sampras, Venus Williams, Serena Williams, Monica Seles, Anna Kournikova, Maria Sharapova, Paula Creamer, Michael Campbell, Kevin Garnett, Kobe Bryant, Freddy Adu and more.

atLarge, Inc. Selected to Redevelop Sarasota County Film & Entertainment Portal

webmaster@largeinc.com — Sun, 15 Jul 2007 08:00:00 GMT

SARASOTA, FL - July 15, 2007 - atLarge, Inc., an award-winning interactive agency, has been chosen to redevelop the Sarasota County Film & Entertainment Office Web site. The new project will connect Sarasota County locations with film producers world-wide. In addition, the site will also enable local film production resources such as actors and stylists to add themselves to an interactive production directory so location scouts can contact them directly as needed.

No other film office Web site offers the level of interactivity and connectivity proposed in this project. atLarge, Inc. was selected after a rigorous review process among several vendors because as Sarasota County Film and Entertainment Office Director Jeanne Corcoran said "atLarge has the right mix of creative and administrative, artistic and practical, business and art, technology and vision. They latched right onto the concepts we expressed, grasping the big picture. atLarge, Inc. 'gets it' - their ability to understand and comprehend what our goals - our hopes and dreams - were for our Web site was extraordinary."

Kathy Baylis, President of the Economic Development Corporation of Sarasota County, which oversees the Sarasota County Film and Entertainment Office added, "Diversifying our region's economy is now more critical than ever and attracting film production and related activities to the area are an important part of those economic development efforts. This project will not only allows us to showcase our community's many assets to the world-wide film production community, but will also engage local film professionals in our efforts."

Hoveround Engages atLarge, Inc. for Digital Strategy

webmaster@largeinc.com — Sun, 1 Jul 2007 08:00:00 GMT

SARASOTA, FL - July 1, 2007 - Hoveround has tapped leading interactive agency atLarge, Inc. to be its strategic interactive partner.

The national mobility products giant is best known for its "round" Hoveround power wheelchairs that enable users to navigate in and out of narrow spaces unlike traditional power wheel chairs. Though the company has successfully marketed itself through television commercials, its success on the Internet has been disappointing.

To reverse this trend, Hoveround's executive team selected atLarge because of its expertise in delivering exceptional interactive experiences.

"We are excited to use our talents to educate people about the independence these products can provide…not only for people with mobility challenges, but also for their loved ones. As the Baby Boomer demographic ages, more and more individuals will be needing mobility resources such as educational articles, mobility products and mobility services. The companies that are able to connect with their informational needs and their desire for independence will be the ones who forge lasting customer relationships." said atLarge President Anand Pallegar.

Ringling College of Art and Design Extends Relationship with atLarge, Inc. for 2008 Design Summit Campaign

webmaster@largeinc.com — Thu, 7 Jun 2007 08:00:00 GMT

SARASOTA, FL - June 7, 2007 - Based on the record performance delivered in the inaugural 2007 Summit, Ringling College of Art and Design has once again selected atLarge, Inc. for the Sarasota International Design Summit Interactive Campaign. As in 2006, the 2007 campaign will promote the Sarasota International Design Summit with the goal of boosting both international attendance and awareness for the event.

"The Summit has and will continue to be a tremendous asset for promoting the synergy of business and design, not to mention its stake in establishing the region as a creative economy. We are honored to have the opportunity to once again work with such an esteemed institution on what is a landmark regional event," said atLarge President Anand Pallegar.

atLarge dkVOGUE Campaign Helps Raise Over $20,000 for AIDS Victims

webmaster@largeinc.com — Mon, 19 Mar 2007 08:00:00 GMT

SARASOTA, FL - March 19, 2007 - atLarge's dkVOGUE AIDS Benefit campaign secured substantial media coverage, event attendance and Community AIDS Network (CAN) funding for the March 16 event.

The campaign included interactive, media and print promotions focused around the Designer Series 7 Chairs, which were on display at the event. The famous collection, reunited by dkVOGUE for the first time since their world tour and international auction, were the stars of the benefit. Each chair was designed by a global brand legend to raise money to combat AIDS. Benefit attendees poured over the pieces from Bisazza, Camper, Georg Jensen, Hugo Boss, hummel, Paul Smith and Royal Copenhagen.

The event was a huge success – attracting over 275 attendees and raising over $10,000 on-site, which the William G. and Marie Selby Foundation matched for a total of $20,600. All proceeds went directly to HIV positive patients. CAN CEO Susan Terry said she is thrilled that they finally have funding for renovations to their dental clinic. More importantly, dkVOGUE's design celebration brought "new, young, professional faces that were supportive of the AIDS mission."

dkVOGUE CEO Kim Thybro-Nielsen added "There is a prolific connection between the art and design community, which create inspiring pieces that decorate and celebrate life and the elimination of HIV, which threatens the quality and duration of life. I am honored that this connection brought so many people to the event."

atLarge Awakens Global Brand Experience for Teen Adventure Company

webmaster@largeinc.com — Mon, 12 Mar 2007 08:00:00 GMT

SARASOTA, FL - March 12, 2007 - atLarge, Inc. has just launched "Life Activated," a wildly successful brand development campaign for ActionQuest (AQ), a teen sailing and scuba adventure company.

The new brand campaign included the ActionQuest.com Web site, the AQ adventure book, poster campaign and T-shirt line. Design elements such as action-shots and landscape imagery have been used to emphasize the "Life Activated" theme across all mediums.

The "Life Activated" campaign has created an incredible stir among AQ shipmates, prospective shipmates and AQ staff. "The response has been phenomenal…calls, emails, interest from across the globe," said AQ Director Michael Meighan. Engagement with the revised brand is especially strong with the Web site, where visitors are spending about 25 percent more time on the new site as compared to the old site.

ActionQuest had approached atLarge because its brand was falling short when it came to communicating the full-breadth of AQ adventure -- an experience consistently indicated in the words of past shipmates as "life-changing and unforgettable." For over 30 years, ActionQuest had lived up to its name -- delivering incredible teen travel experiences in the Galapagos Islands to the Mediterranean and all points in between.

atLarge President Anand Pallegar leapt at the opportunity to communicate this experience into a revitalized brand campaign. "Leveraging our expertise in marketing to the needs, wants and communication preferences of teens, we were able to create a brand that teenagers could truly connect and identify with. To reach that point, we turned a lot of the industry standards for teen programs upside-down and renewed AQ relationships with teens and parents."

With extensive demographic research for past youth campaigns, atLarge was the natural choice for AQ's first ever re-branding campaign. The campaign involved heavy research, competitor analysis and in-depth staff and teen interviews. The research findings combined with atLarge's expertise in reaching the teen demographic, were used to drive the direction for a completely new brand -- a brand that elicits all of the thrill, action and adventure this age group is seeking in its summer activities.

atLarge Inc. Scores 11 ADDY's at the 2007 Suncoast Advertising Federation Awards

webmaster@largeinc.com — Fri, 2 Mar 2007 08:00:00 GMT

SARASOTA, FL - March 2, 2007 – atLarge, Inc., a leading interactive agency, captured 11 ADDY wins at the Suncoast Advertising Federation ADDY Awards Gala. Each year, the ADDY Awards Gala pays tribute to what veteran advertising executives vote as the most outstanding creative in the industry. Only the most magnetic, appealing and successful campaigns are selected as competition winners.

atLarge was awarded Gold ADDY's for both the Dictor | Martin Your Personal CFO re-branding campaign and the Michael's On East interactive campaign. The Dictor | Martin campaign included a comprehensive brand strategy and collateral materials that communicated the investment firm's expertise, strength and class. The new image helped the firm gain clients and solidified their reputation as sophisticated, trustworthy investment professionals. The Michael's On East interactive campaign skyrocketed the restaurant's online gift certificate sales and reservation with an intuitive, polished interface. In addition, the site's Your Rating feature allows guests to rate their dining experience online.

The Agency also received silver ADDY's for the:

ActionQuest Brochure
A 30-page brochure highlighting the ActionQuest teen adventure voyages, certifications and program descriptions by age level.
ActionQuest Re-branding campaign
Youth-targeted re-branding campaign based on in-depth interviews, research and market testing.
ActionQuest Sales Collateral
Sales brochure and DVD design for educating parents about ActionQuest teen adventure programs and pricing.
Admiral Travel Group Interactive Web Site
Luxury travel site with sweeping imagery, video and interactive travel information.
Admiral Travel Group Interactive Microsites
Flash microsites catering to specific travel opportunities.
Michael's On East Catering Web Site
Web site with interactive menu and venue information.
2006 Sarasota Film Festival Interactive Campaign
Online box office with individual customer movie portal to save their favorite movies, share them with friends and purchase movie tickets online.
Sarasota | Manatee Technology Conference Campaign
This multi-channel campaign included an interactive Web site with real-time event registration and payment, print and digital invitations and promotions, a press blitz and program book.
Sarasota News and Books E-Newsletter Campaign
Interactive campaign with integrated E-newsletter with full events management where subscribers could add events to their Outlook calendar and PDA's.

"Having our work singled out as the best in our field is rewarding - for our clients as well as our team of brand strategists, designers and programmers. While winning awards is of course satisfying, true satisfaction stems from delivering the results that push our clients to achieve their key objectives - whether that's increased sales, brand recognition or event attendance," said atLarge President Anand Pallegar.

atLarge Extends Interactive Branding Capabilities to dkVOGUE

webmaster@largeinc.com — Thu, 14 Dec 2006 08:00:00 GMT

SARASOTA, FL - December 14, 2006 - Award-winning interactive agency atLarge, Inc. has been selected by dkVOGUE, a national Danish furniture retailer, to spearhead its interactive strategy.

Unsatisfied with the current Web site presence, dkVOGUE CEO Kim Nielsen chose atLarge, Inc. to "help us with our web-based marketing efforts and the user-friendliness of our Web site in terms of reaching out to potential clients and converting the user experience into measurable behavior that impacts our bottom line."

dkVOGUE is devoted to one of the world's most well-branded industries – the Danish furniture industry. This is one of the few industries where products are still hand-made – and not by just any hands. Hands that have years of apprenticeship and training. The precision and craftsmanship is unparalleled.

"We are proud to be able to leverage our talent for creating powerful interactive experiences to market these incredible products to the North American market," said atLarge President Anand Pallegar.

Nielsen added, "We look forward to continuing our business relationship with atLarge, Inc. and view them as a critical resource in helping us develop a sustainable competitive advantage."

Sports Training Mogul IMG Academies Selects atLarge, Inc. as Interactive Partner

webmaster@largeinc.com — Fri, 1 Dec 2006 08:00:00 GMT

SARASOTA, FL - December 1, 2006 - The world-renowned IMG Academies (IMGA) selected award-winning interactive agency - atLarge, Inc as its in-house creative partner. IMGA Marketing Director Laura Young selected atLarge because of the caliber of the agency's portfolio and its reputation for innovative strategic solutions.

As the preeminent sports training authority for athletes across the world including Maria Sharpova, Kobe Bryant, Venus and Serena Williams, Paula Creamer and Kevin Garnett, IMG's interactive initiatives must be as compelling as its breakthrough clients. atLarge President Anand Pallegar said "IMG has molded many of the world's legendary athletes, and they are shaping tomorrow's sports icons today. To be able to showcase this expertise with an interactive brand that emulates the passion, emotion and drive behind the Academy and its players is an incredible opportunity. And an opportunity that will definitely change the face of interactive sports marketing, especially for college and professional recruiters."

About IMG Academies
With two private academic schools on campus and students from over 46 states and 80 countries, IMG Academies (IMGA) is the largest multi-sport training and educational facility ever created for devoted young athletes. IMGA delivers world-class sports training experiences to over 12,000 junior, collegiate, adult and professional athletes each year. The Academy has coached sports legends such as Andre Agassi, Pete Sampras,Venus Williams, Serena Williams, Monica Seles, Anna Kournikova, Maria Sharapova, Paula Creamer, Michael Campbell, Kevin Garnett, Kobe Bryant, Freddy Adu and more.

Young Technology Alliance Donates $10,000 to Community Stakeholders

webmaster@largeinc.com — Wed, 15 Nov 2006 08:00:00 GMT

SARASOTA, FL - November, 15 2006 - Fulfilling its goal of promoting technology awareness within the regional business community, the Young Technology Alliance has presented the Greater Sarasota Chamber of Commerce, the Manatee Chamber of Commerce and 82 Degrees Tech with a total of $10,000 for technology-related educational initiatives.

"Finding and implementing the right technologies can be an incredible component in determining a company's (as well as a region's) long-term business and economic success. We are pleased to be able to support organizations like these that are as committed to fostering regional business success as we are," said Young Technology Alliance Chair and atLarge, Inc. President Anand Pallegar.

The proceeds for the $10,000 donation came from the 2006 Sarasota | Manatee Technology Conference: Integration at the Crossroads, which was held on August 1 at the Hyatt Regency Sarasota. In addition to the $10,000 profit from the region's first tech conference, over 275 people came to hear national experts share their advice for leveraging business and technology findings.

About the Young Technology Alliance
The Integration at the Crossroads Conference is produced by The Young Technology Alliance (YTA), an organization dedicated to bringing technology events to the Florida Gulf Coast region. The YTA's mission is to nurture regional technology awareness through the education and unification of technology professionals. The YTA has partnered with The Greater Sarasota Chamber of Commerce, the Manatee Chamber of Commerce and 82 Degrees Tech to produce the Sarasota Technology Conference.

SFF Extends Engagement with atLarge for Ninth Annual Sarasota Film Festival

webmaster@largeinc.com — Tue, 7 Nov 2006 08:00:00 GMT

SARASOTA, FL - November 7, 2006 - After revolutionizing the way movie aficionados experience film festivals online, the Sarasota Film Festival has retained atLarge, Inc. to develop its interactive campaign for the 2007 festival. The 2006 campaign allowed SFF to reach a more intimate level of audience participation, and the new site promises to add and improve upon the original vision.

SFF Executive Director Jody Kielbasa said selecting atLarge for this pivotal role was obvious because of the incredible results atLarge delivered to the festival in 2006. “I was absolutely thrilled with the work atLarge did for last year’s festival. atLarge really over-delivered on our expectations and I am anticipating even more phenomenal results this year."

Among many improvements, the site allowed users to select and purchase their complete festival event and movie tickets online, integrate it into their Outlook calendar and synch it with their PDA. As a result, ticket sales skyrocketed by more than 250 percent, and drew raves from customers about the added convenience.

atLarge conceptualized and created My/SFF, a visitor engagement portal that fostered personalized relationships through the entire festival experience. The technology allowed festival patrons to bookmark particular movies, build a schedule online and to purchase tickets quickly and efficiently with easy access to transactional information.

Kielbasa said that since the launch of the redesigned site, traffic has exploded with over 4,000 My/SFF registrations. "The quality of demographic information we’re collecting is unsurpassed from year’s prior and the average user session has increased by 200 percent from last year’s site. I’m absolutely thrilled with the campaign atLarge developed, especially the increased site traffic and the increased online sales. I look forward to working with them in the future and building on our success."

The site has been hailed as one of the most innovative festival Web sites in North America. It provides a highly interactive experience for patrons, film makers, media and industry insiders. Though jam-packed with information, the site’s intuitive navigation provides seamless information retrieval. “This is just the tip of the iceberg," says Anand Pallegar, owner of atLarge, Inc. "Jody has a great vision for the festival and we’re excited to communicate that by using cutting-edge technology that’s never been seen in a film festival Web site."

Admiral Travel Engages atLarge for Second Phase of CRM Portal

webmaster@largeinc.com — Thu, 12 Oct 2006 08:00:00 GMT

SARASOTA, FL - October 12, 2006 - With the success from the initial Amiraltravel.com interactive campaign still reverberating, Admiral Travel Group has partnered once again with atLarge for its next phase of customer engagement. The new project will be the travel company's largest advertising endeavor to date and will focus on deepening its brand loyalty with special offers for loyal customers.

Admiral Travel Marketing Director Cemantha Crain said they are initiating the new project with atLarge based on "the agency's thorough understanding of our business needs and the caliber of the solutions they have delivered in the past." atLarge President Anand Pallegar said this project is just another example of how progressive the travel group is. "The ATG collaboration has given us both the freedom and the encouragement to revolutionize customer experiences when it comes to marketing adventure travel. Partnering with a company who truly understands branding and appreciates their customers to such an extreme is incredibly rewarding for us. We are looking forward to pushing both our innovation, and the customer experience even further."

ActionQuest Taps atLarge as its Creative Partner

webmaster@largeinc.com — Mon, 2 Oct 2006 08:00:00 GMT

SARASOTA, FL - October 2, 2006 - ActionQuest, (AQ) a teen adventure travel company specializing in exhibition-based summer programs has selected atLarge, Inc. to manage its online and offline brand initiatives. The 30-year-old company, which offers scuba, sailing and marine biology programs around the world, selected atLarge because of the agency's experience developing captivating youth brand experiences.

AQ Director Mike Meighan said he is excited that the partnership will tie teens to the life-changing adventures embodied in each AQ journey. He said that after seeing atLarge's youth campaigns for brands like Nickelodeon, Chevy and Ford…he has high expectations for a campaign that will reinvent the relationship they have with today's teenagers. "The insights and personal development these young men and women develop while discovering the world and themselves on an AQ journey is something that our current brand does not convey."

With today's youth being bombarded with more marketing messages than any other demographic, instantaneous brand connections coupled with powerful interactive communication is the foundation to building and sustaining brand relationships said atLarge President Anand Pallegar. In addition, each message has to build on the next and push interactions on their terms. Brands that are doing this successfully such as MySpace, iPod and Nike are engaging youth segments and cementing their brand messages along with their profits.

"Our initial discovery has already unveiled a powerful, enduring connection between teens who have completed an AQ voyage and the AQ brand. We look forward to leveraging this connection with unprecedented interactivity to teenagers around the world," said Pallegar.

Ringling School of Art & Design's International Design Summit Reaps Big Results with atLarge, Inc. Interactive Campaign

webmaster@largeinc.com — Thu, 14 Sep 2006 08:00:00 GMT

SARASOTA, FL - September 14, 2006 - The Ringling School of Art & Design unveiled the 2006 International Design Summit to a global business and design audience with unprecedented success. atLarge, Inc., an award-winning interactive agency based in Sarasota, FL, managed the online campaign for the region's first-ever international design conference.

The inaugural Summit attracted speakers, attendees and sponsors from around the world. "An integral part of the event's overall success was tied to its online presence", says RSAD President, Dr. Larry Thompson. "The Web site definitely over-delivered in terms of promoting the Summit internationally, providing an engaging informational resource about the event and helping us meet our goals for online registrations. We were ecstatic with atLarge's interactive campaign." One-hundred seventy-eighty people registered online for this first-time event.

atLarge collaborated with RSAD staff to produce an appealing Web site for the inaugural event and a series of dynamic e-Newsletters that promoted the Summit as the ground-breaking event in design and business synergy. Mary Craig, RSAD Assistant Director of Marketing & Communications, said atLarge's interactive campaign "was professional, timely and reflected the highest online design quality -- a must for a 'design' conference. And, the e-blasts provided critical updates." Ultimately, Craig said the online presence for the event "really elevated us in the eyes of the public and fit strategically with our overall marketing promotions in positioning the Summit as a must-attend event for design and business leaders."

atLarge President Anand Pallegar said he was proud atLarge was tapped for this revolutionary event. "From the start, we knew the interactive campaign had to be as engaging as the event itself. By combining our technical and creative talents, we produced an interactive Web site that set the tone and met all of Ringling's objectives for this incredible event." Craig said the needs and objectives for the campaign were more than met. She was especially pleased with the creative process which she called an "incredible collaboration."

The Observer Group Partners with atLarge, Inc. to Deliver its First Integrated Web Presence

webmaster@largeinc.com — Fri, 1 Sep 2006 08:00:00 GMT

SARASOTA, FL - September 1, 2006 - atLarge, an award-winning privately held interactive agency, recently launched YourObserver.com to bridge the digital gap between Sarasota's most popular weekly newspaper and the online medium. For years, The Observer Group's eight community weekly newspapers had been the premier source for community news and events relevant to their prospective community niches. The Observer Group, owners of the successful weeklies, were now poised to enter the digital space by showcasing the community papers in an interactive, engaging manner.

Terry Dukes, The Observer Group vice president and The Sarasota Observers publisher said “we had an idea of what we wanted the site to be, and atLarge brought it to life ten-fold. YourObserver.com is all the things our users wanted: handsome, well-organized, seamless and user-friendly. From concept, to strategy, to implementation and follow-up usage reports, atLarge not only responded, but led us to state-of-the-art standards."

With the increasing competition among print papers and the growing online news consumption, we knew we had to push the envelope to create an enduring, gripping social destination said atLarge President Anand Pallegar. YourObserver.com has fulfilled a need as the first interactive events site in the region. The site boasts a user-generated events calendar and searchable photo galleries. Visitors can also read daily news features, browse upcoming events and input events right into their PDA or Outlook Calendar from within the site. They can also bookmark photos, send photos to friends and have their favorite pictures professionally printed and delivered to their door.

"What users don't see is how atLarge, Inc. integrated the maintenance of the site into our existing workflow--and not the other way around," says Dukes. The functionality of the site gives YourObserver staff the ability to immediately upload photos following the many events they cover in the Sarasota area. This unique feature has boosted YourObserver.com above the competition, driving repeat visitors with strong brand engagement.

Inaugural Sarasota | Manatee Technology Conference: A Success On All Fronts

webmaster@largeinc.com — Fri, 1 Sep 2006 08:00:00 GMT

SARASOTA, FL - September 1, 2006 - Over 250 executives converged on the Sarasota | Manatee Technology Conference: Integration at the Crossroads, the region's first-ever technology conference, on August 31, 2006. Attendees came from across the state to participate in the full-day interactive conference to learn how businesses within Florida's Gulf Coast and around the world integrate technology to improve efficiency, processes and sales.

Ninety-five percent of all attendees said the event "offered expertise that was instrumental to the success of my business." The wide range of speakers included CEO's in technology, sales, finance, real estate and marketing who had successfully implemented technology for business success. "The variety and experience these 25 speakers offered was truly unmatched by any other technology conference in the state. To have the Sun Hydraulics, Inc. Global IT Systems Director, the LexJet Corporation Founder and the Sarasota Memorial Hospital CEO together -- openly discussing how they have used technology to solve their greatest business challenges was an extraordinary learning opportunity for us all," said atLarge, Inc. President and Young Technology Alliance founder Anand Pallegar. Attendees left the event engaged and inspired by the technology opportunities ranging from interactive marketing to CRM systems that could position them as market leaders. "Best of all, the interactive dialogue and real-life case studies empowered attendees with a plan of action for immediately implementing technologies into their own business process."

In addition to the substantial attendance, which surpassed the attendance goals by over 15 percent, the conference also exceeded all sponsorship goals. Generous sponsorships from Sperry Van Ness, LexJet, Verizon Wireless, the University of South Florida at Sarasota-Manatee, the University of Central Florida, Progressive Employer Services, AeA and the Tampa Bay Technology Forum, enabled minimal conference registration fees for a speaker line-up of this caliber.

The conference was also featured in several regional publications including the Gulf Coast Business Review, the Sarasota Herald-Tribune, SRQ Magazine, the Tampa Bay Business Journal and The Herald.

About the Young Technology Alliance
The Integration at the Crossroads Conference is produced by The Young Technology Alliance (YTA), an organization dedicated to bringing technology events to the Florida Gulf Coast region. The YTA's mission is to nurture technology awareness in the community by harnessing the power of technology through the education and unification of technology professionals. The YTA has partnered with The Greater Sarasota Chamber of Commerce, the Manatee Chamber of Commerce and 82 Degrees Tech to produce the Sarasota Technology Conference 2006. Please visit www.SarasotaTechConference.com for additional details.

atLarge, Inc. Founder Secures All-star Tech Conference Panel

webmaster@largeinc.com — Tue, 1 Aug 2006 08:00:00 GMT

SARASOTA, FL - August 1, 2006 - atLarge, Inc. Founder and President Anand Pallegar has secured top presenters for the region's first Technology Conference (STC): Integration at the Crossroads. Over 25 local, national and international experts will share their business and technology solutions so local executives can make sound decisions with respect to their technology investment and use. Attendees will leave the event with insights to leverage technology for optimum performance and increased revenues.

"Each additional expert speaker solidifies the fact that this is the premier event for business leaders interested in learning how technology will affect and advance their companies," said Pallegar who is also the Chair of the Young Technology Alliance. "Whether you're in the real estate, consulting, manufacturing, restaurant, government or marketing sectors - this is the place to be on August 31."

And the 'place to be' has rounded out its diverse panel with the following speakers:

Jeff & Rich Sloan, Founders, StartupNation (Keynote Speakers)
Kathleen D. Baylis, CEcD – EDC, President, Sarasota County Economic Development Corporation
Susan Burns, Founding Editor, 941 Biz
Michael Corley, President, Progressive Employer Services
Nancy Engel, Executive Director, Manatee County Economic Development Council
Conan Gallaty, Director of Online Strategy & Operations, Herald-Tribune Media Group
Robert Hanson, Chief Information Officer, Sarasota County Government & Sarasota County Schools
Beth Kellett, Director of Global IT Systems, Sun Hydraulics Corporation
Stephen M. Knopik, President, Beall’s, Inc.
Arthur D. Lambert, Co-Owner and Founder, LexJet Corporation
Gwen M. MacKenzie, President and CEO, Sarasota Memorial Hospital
Dan Miller, Managing Partner, StartupFlorida
Stephen M. Queior, CCE, President/CEO, Greater Sarasota Chamber of Commerce
Chad Roffers, President, SKY Sotheby’s International Realty
Robert H. Stovall, CFA, Managing Director and Global Strategist, Wood Asset Management, Inc.
Matt Walsh, CEO, The Observer Group, Inc.
Josh Linkner, Founder & CEO, ePrize (Closing Keynote Speaker)
Laurey T. Stryker, President & CEO, University of South Florida Sarasota-Manatee
Tom O'Neal, Associate VP of Research & Technology Incubator Director, University of Central Florida
Stuart L. Rogel, President & CEO, Tampa Bay Partnership

About the Young Technology Alliance
The Integration at the Crossroads Conference is produced by The Young Technology Alliance (YTA), an organization dedicated to bringing technology events to the Florida Gulf Coast region. The YTA’s mission is to nurture technology awareness in the community by harnessing the power of technology through the education and unification of technology professionals. The YTA has partnered with The Greater Sarasota Chamber of Commerce, the Manatee Chamber of Commerce and 82 Degrees Tech to produce the Sarasota Technology Conference.

Ringling College of Art and Design Partners with atLarge on Inaugural Design Summit

webmaster@largeinc.com — Mon, 3 Jul 2006 08:00:00 GMT

SARASOTA, FL - July 3, 2006 - The Ringling School of Art and Design has selected atLarge, Inc to deliver an interactive branding campaign for their inaugural International Design Summit to be held this fall. The Summit will focus on how businesses can harness design to build better products, systems, processes and communities.

Ringling chose atLarge based on their success in developing and delivering engaging brand experiences in the digital space. The interactive components atLarge will create and manage include the Summit Web campaign, a series of E-newsletters and multimedia during the event.

"To be selected for this prestigious project by one of the world’s most influential design institutions is an honor. The Web site will be the first impression people have of the Summit - with our experience successfully branding festivals and conferences; we guarantee it will be a lasting one," said atLarge President Anand Pallegar.

atLarge's Bestfood.com Campaign Dominates Hospitality Industry

webmaster@largeinc.com — Thu, 1 Jun 2006 08:00:00 GMT

SARASOTA, FL - June 1, 2006 - The massive Bestfood.com interactive campaign created by atLarge, Inc. has thrust the Michael's Gourmet Group brand to the forefront of the hospitality industry. The campaign, comprised of a series of sites including michaelsoneast.com, michaelsoneastcatering.com and wineflorida.com, has strengthened the overarching Michael's Gourmet Group presence, while showcasing the unique brand of each of its divisions. The riveting design and innovative functionality has already sent site traffic to unprecedented levels, created record-breaking online sales and elicited rave reviews from visitors.

For over 20 years, Michael's On East has been the premiere dining experience in Sarasota, FL. Its innovative menu, inspiring atmosphere and first-class service were underserved with its lackluster online presence. Michael Klauber explained that the old sites were "flat and unreflective." The news sites represent the diverse offerings each luxury company has made its specialty. Klauber says "finally people have a true picture of the scope of everything we do." He added that customers love being able to make restaurant reservations, and purchase gift cards and wine online – all in real time.

The new strategic Web presence cross-promotes Michael's on East, Michael's on East Catering and Wine Florida while invoking a rich, engaging user experience. Each site offers uniquely interactive experiences:

At the Michael's on East site, customers can make restaurant reservations online, purchase gift certificates, view the events calendar, sign up for the e-newsletter and even rate their restaurant experience.
The Michael's on East Catering site lets visitors peruse menus as well as menu customizations designed specifically by event type. Visitors can also access venue information and pictures about both onsite and offsite catering locations. To stay atop the latest catering news, visitors can also subscribe to monthly digital newsletters.
While visiting WineFlorida.com, patrons have access to a host of information about the wines sold online as well as wine tasting and buying tips and details about area wine events. Visitors can also purchase wine and gift certificates online. On the back end, the site boasts real time inventory management and integration with the in-store point-of-sale system.

Aside from the overwhelming positive customer experience, the sites have generated fast-paced sales. "We're getting more and more wine orders everyday going into busiest time of the season. And we've definitely seen a big jump in our revenue through reservations and gift certificate sales because of the work atLarge did."

Michaels on East Awards 20th Anniversary Contract to atLarge, Inc.

webmaster@largeinc.com — Sat, 1 Apr 2006 08:00:00 GMT

SARASOTA, FL - April 1, 2006 - atLarge Inc., an award-winning interactive agency, has launched the BestFood.com portfolio of Web sites which includes michaelsoneast.com, michaelsoneastcatering.com and wineflorida.com. The new design and technology integration from atLarge have sent site traffic to unprecedented levels, created record-breaking online sales and elicited rave reviews from visitors.

For over 20 years, Michael's On East has been the premiere regional dining experience. Its innovative menu, inspiring atmosphere and first-class service were underserved with its stale online presence. Michael Klauber explained that the old sites were "flat and unreflective." The news sites represent the diverse offerings that each luxury company has made its very own specialty. Klauber says "finally people have a true picture of the scope of everything we do." He added that customers love being able to make restaurant reservations, and purchase gift cards and wine online – all in real time.

SarasotaFilmFestival.com Rocks the Box Office with a 250 Percent Sales Increase

webmaster@largeinc.com — Thu, 23 Mar 2006 08:00:00 GMT

SARASOTA, FL - March 23, 2006 - The 2006 Sarasota Film Festival proved to be an across-the-board success, thanks largely to the festival’s enhanced Web site, designed by its interactive partner -- atLarge, Inc. The agency helped launch the week-long celebration of all things cinema into elite status within the film industry and the community through its highly personalized approach to the online film festival experience.

The development of the site included heavy research and planning, requiring intense collaboration between the atLarge project team and festival staff. “atLarge did an amazing job of working with our limited assets to extend our print campaign into the online medium,” says festival director Jody Kielbasa. “In our fast-paced industry, I often need things done yesterday, and atLarge consistently produces results under impossible deadlines.”

Realizing that the festival needed to connect with its patrons on a more intimate level, atLarge created My/SFF: My Festival. My Way. This program allows users to personalize their festival experience, order tickets online and synch their festival schedule with their Outlook calendar and PDA device.

“Our vision was to make this a completely functional, user-friendly, visually stunning site,” says atLarge President Anand Pallegar. “We wanted to create a festival site that would set new industry standards. With the creative license the festival gave us and a shared vision, we were able to over-deliver on everyone’s expectations.”

The results were, indeed, huge. Ticket sales increased over 250 percent, and the festival enjoyed record-setting attendance levels. More than 40,000 people participated in the festival this year, which was highlighted by appearances from such celebrities as Robert Altman, Werner Herzog, William H. Macy, Felicity Huffman, Allison Janney, Jason Ritter, Gene Simmons, Penelope Ann Miller and Chevy Chase among others.

The entire film industry has also taken notice of the Sarasota Film Festival. The national spotlight shined on Sarasota this year as Entertainment Tonight, People.com, Variety, The Hollywood Reporter and IndieWire were among the many national media outlets to feature the festival.

“It was a pleasure working with Anand and the atLarge team,” says Kielbasa. “They essentially were able to create exactly what we wanted and needed. Any time you get such a dramatic increase in revenue, you’re going to be pleased. Our increased web presence has shown us our full potential.”

Dictor | Martin Rebranding Campaign Captures Big Gains for Leading Investment Firm

webmaster@largeinc.com — Mon, 20 Mar 2006 08:00:00 GMT

SARASOTA, FL - March 20, 2006 - The "Your Personal CFO" interactive and offline branding campaign created and implemented by atLarge, a leading interactive agency, has firmly solidified Dictor | Martin’s position as the region’s premier, boutique investment firm. “The atLarge campaign perfectly communicated the heart of our company – honesty, wisdom, client dedication and decades of successful investing experience – all while educating our community about smart investment strategies,” said Dictor | Martin co-founder Wayne Dictor.

After researching Dictor | Martin’s current and prospective customers as well as the overall investment industry, atLarge recommended a complete brand overhaul based on the firm’s business process and the belief that messaging should signify their unique client commitment, as well as their impressive performance.

“Dictor | Martin’s culture revolves around propelling clients to financial freedom. Constant communication, collaboration and education are intrinsic pieces within their client partnerships. Each client’s portfolio is treated as an individual business - with financial performance objectives and timelines similar to those a Chief Financial Officer would implement for a business.” said Anand Pallegar, atLarge, Inc.'s founder.

The resulting "Your Personal CFO" campaign included a new corporate identity package and Web site. The new corporate logo conveys the firm’s strength and expertise. The Web site builds on the brand by providing visitors with a wealth of investment information. Clients can access their account history, learn about Dictor | Martin staff qualifications and register for upcoming financial seminars. In addition to the enormous lift in traffic to the site, the rebranding campaign along with the Web site launch has been instrumental in securing brand loyalty and positioning Dictor | Martin’s rare client services among the crowd of regional investment firms.

atLarge, Inc. Founder Spearheads Regional Tech Conference

webmaster@largeinc.com — Wed, 15 Mar 2006 08:00:00 GMT

SARASOTA, FL - March 15, 2006 - atLarge, Inc. Founder and President Anand Pallegar has been appointed by the Young Technology Alliance (YTA) to lead the region's first ever technology conference – the Sarasota|Manatee Technology Conference: Integration at the Crossroads. The conference will feature leading experts' advice for leveraging technology for optimal business performance.

Just as it is shifting the global economy, technology is the game-changer in our regional business climate says Pallegar. "When properly leveraged, the right technology at the right time can transform inefficiencies into productivity, waste into savings, knowledge into insight."

The conference's format will offer real-world case studies from companies who have implemented various technologies for business success. From manufacturing to healthcare, retail to non-profit and all points in-between – every sector will be represented in the conference. Attendees will have the opportunity to engage with these technology and business experts for a more interactive experience and a greater understanding of best technology adoptions.

The inaugural conference is the first initiative of the newly formed Young Technology Alliance whose goal is to stimulate Florida's Gulf Coast economy through technology awareness and best practices.

About the Young Technology Alliance
The Integration at the Crossroads Conference is produced by The Young Technology Alliance (YTA), an organization dedicated to bringing technology events to the Florida Gulf Coast region. The YTA's mission is to nurture technology awareness in the community by harnessing the power of technology through the education and unification of technology professionals. The YTA has partnered with The Greater Sarasota Chamber of Commerce, the Manatee Chamber of Commerce and 82 Degrees Tech to produce the Sarasota Technology Conference 2006. Please visit www.SarasotaTechConference.com for additional details.

SarasotaFilmFestival.com Unveils to Industry Acclaim

webmaster@largeinc.com — Thu, 26 Jan 2006 08:00:00 GMT

SARASOTA, FL - January 26, 2006 - Within the few days since the site's launch, traffic has ballooned to over a quarter of a million visitors. Media, filmmakers, producers, distributors and fans are clamoring to connect with the 2006 festival like never before. Lauded as "one of the best film festival sites in North America," by biz941, SarasotaFilmFestival.com delivers unparalleled functionality to moviegoers and industry insiders.

The new site empowers visitors with a range of resources. Visitors can build and purchase their complete festival schedule online; slashing the hallmark lines that congregate before popular showings. Visitors can even integrate their favorite movies and events right into their Outlook calendar or PDA from the site – a first for any festival site. Industry insiders and fans also have immediate access to breaking festival news through the MySFF Blast, which delivers late-breaking celebrity, event and movie news into their inboxes as it unfolds. In addition, industry executives can also apply for press and industry passes online, saving both their time as well as the festival's administrative resources.

We knew developing the relationships between the festival and the film community was the conduit to realizing the festival's ambitions for attendance, notoriety and sponsorship said atLarge President Anand Pallegar. Their old site was a jumble of information with no opportunity for stimulating relationships. Now, visitors can truly engage with the festival brand… purchase tickets online, save and share their movie preferences with friends and even have movies recommended to them based on previous purchases and preferences.

With over 185 films from 19 countries including features, documentaries, shorts and student experiments, the time was ripe to embark on an interactive campaign that would take the festival to the next level said Sarasota Film Festival Executive Director Jody Kielbasa. What we did not know even expect was how successful the festival would become with this new compelling online presence.

atLarge Unveils Interactive Web Presence for Sarasota News and Books

webmaster@largeinc.com — Mon, 2 Jan 2006 08:00:00 GMT

SARASOTA, FL - January 2, 2006 - atLarge, Inc., an award-winning interactive agency, just launched a sleek new site that reflects the charm and sophistication of one of Sarasota’s most beloved landmarks.

The new site engages visitors through an innovative events section and striking original photography. The events section gives visitors a sneak peak at the unique book signings and events the store hosts and even has an integrated calendar application. The calendar application lets visitors add events right into their Outlook calendar or PDA right from within the site. Visitors can also purchase gift cards and special event tickets as well as sign up for the store’s Enewsletter.

The new site has spurred closer relationships between customers and the independent book store says Sarasota News and Books co-founder Andrew Foley. He said the Web site has dramatically increased the attendance at store events. These exclusive events, featuring intimate discussions from legendary authors, really differentiate the store from national bookstore chains such as Borders and Barnes & Noble. And now the events are finally getting the attendance they deserve. The Web site has become the conduit where fans learn about opportunities to connect with their favorite authors, participate in book clubs and purchase store merchandise. Foley says the feedback has been overwhelming positive.

Dictor | Martin Taps atLarge, Inc. for Integrated Brand Campaign

webmaster@largeinc.com — Sat, 12 Nov 2005 08:00:00 GMT

SARASOTA, FL - November 12, 2005 - atLarge, Inc. has been selected to develop an integrated brand strategy for the premier financial services firm Dictor | Martin. The comprehensive campaign will include a new brand mark and related collateral, a Web site and an E-newsletter.

Dictor | Martin Co-founder Wayne Dictor said that atLarge, Inc. was chosen because of its portfolio as well as its thorough understanding of the financial firm's business goals in relation to the regional marketplace.

The Web site will be the cornerstone of the integrated brand campaign, which will include original video and photography, an interactive events system and an integrated, secure client account login to view account information.

"Individuals looking to invest their savings are looking for a firm that not only performs, but has the integrity and expertise to cultivate savings into a sound financial future – all with an open-door policy that encourages customer discussion. Dictor | Martin is this kind of company and we are ready to develop the brand that tells their story," said atLarge President Anand Pallegar.

Sarasota Film Festival Chooses atLarge, Inc. as Interactive Box Office Partner for '06 Festival

webmaster@largeinc.com — Wed, 7 Sep 2005 08:00:00 GMT

SARASOTA, FL - September 7, 2005 - atLarge, Inc., an award-winning interactive agency, has been selected to develop the interactive campaign and e-commerce platform for the 2006 Sarasota Film Festival.

After reviewing atLarge's interactive success, Sarasota Film Festival Executive Director Jody Kielbasa said he knew atLarge was the interactive agency to deliver the seamless, next generation festival experience. He explained that the Festival's current site was stagnant. "lacking the ability to collect customer information and communicate effectively with our budding audience."

The new site will not only connect with the growing festival audience – it will also provide seamless movie and event ticket purchases, personalized movie schedules that can be forwarded to friends and even suggested movies based on a customer's past selections.

"We accepted this project for one purpose – to revolutionize the Sarasota Film Festival experience. From seamless ticket purchases to instant event updates and a movie schedule that is searchable by every stretch of the imagination – genre, director, actor, title, year made…this new project promises to grow patron relationships as well as box office sales," said atLarge President Anand Pallegar.

Admiral Travel's New Interactive Brand Snares Would-be Travelers

webmaster@largeinc.com — Thu, 30 Jun 2005 08:00:00 GMT

SARASOTA, FL - June 30, 2005 - atLarge's interactive Admiral Travel Group branding campaign produced phenomenal responses from existing travel agency clients, new clients and industry partners. Crain says bookings have exploded along with revenue, brand loyalty and international partner accounts.

Crain said ATG tapped atLarge to develop the new ATG interactive campaign based on atLarge's portfolio of enthralling solutions and strong client recommendations. Most importantly, atLarge was chosen because “they demonstrated the understanding of how to build the creative solution that would fulfill our strategic goals.”

atLarge Managing Director Anand Pallegar said developing the strategy behind ATG's interactive campaign was an amazing experience. "ATG vacations include sub-orbital space flights, guided South African safaris, epicurean tours of New Zealand, cruises from Venice to Monte Carlo -- there is nothing ordinary about the discovery they deliver. Their rare excursions allow travelers to experience the world like never before. Their interactive campaign demanded a solution that was just as riveting."

The design and structure of the site is based on ATG's unique goals and offerings. The site uses cutting-edge Flash and XML technology coupled with alluring imagery of its exotic destinations to instantly communicate the thrill of each travel experience. Most importantly, the site embodies the adventure of both ATG as a company and its travel opportunities. atLarge made the site even more interactive with Admiral Departures - fully manageable mini-sites that contain detailed information about upcoming trips. To strengthen customer loyalty, atLarge also created a custom ATG Elite section for past ATG travelers. This section features exclusive travel opportunities for loyal travelers.

Crain said the site has been incredibly successful on many levels. “Since launching the site, our inquiries have dramatically increased, we have been able to forge new relationships with industry partners such as the St. Regis Hotel Network , secured customer loyalty and landed media exposure. “ She said the site has been instrumental in all of these areas – most importantly, the site visually describes travel experiences that are truly indescribable in their distinctiveness. The site has garnered a 25 percent increase in traffic and a 40 percent increase in the time that visitors spend interacting with the site.

Crain added that creating the site was an amazing strategic experience and summed up the process by saying "atLarge produces solutions and concepts that work and is the caliber of company we want to continue collaborating with."

MapIT! Powers the Detroit Metro Convention & Visitor's Bureau

webmaster@largeinc.com — Tue, 15 Mar 2005 08:00:00 GMT

DETROIT, MI - March 15, 2005 - Since integrating the proprietary MapIT! customized mapping application, the Detroit Metro Convention & Visitor's Bureau (DMCVB) sales division has improved both their RFP turn-around and their overall productivity. The dramatic improvements stem from MapIT!, an interactive mapping application developed by atLarge, Inc. which enables sales staff to create high-resolution, vector maps of Metro Detroit that are customized to their prospective customers' meeting, convention and travel needs.

To fulfill their growing demand for customized proposals from businesses seeking to host events and conferences in the Detroit area, the Detroit Metro Convention & Visitor's Bureau commissioned atLarge, Inc. to help the organization complete more customized proposals in less time. The personalized maps are detailed down to the street level and are designed to intuitively and stylishly showcase the region's hot spots in an appealing graphical format. Best of all, virtually any DMCVB staff member can build a customized map in the application so that new maps can be created with a click of a button for inclusion in all DMCVB proposals.

The locations of interest are pulled from the member management database so all DMCVB members (regardless of when they are added into the system) are available to be selected as 'points of interest'. Now, with the utilization of MapIT!, the DMCVB will stay on top of their competition, by providing customized maps in just a matter of minutes to prospective visitors of the Detroit Metro area.

atLarge Launches Gulf Coast's First Daily Digital Business Report

webmaster@largeinc.com — Mon, 3 Jan 2005 08:00:00 GMT

SARASOTA, FL - January 3, 2005 - The Gulf Coast of Florida is known for its pristine beaches, a thriving social community and an abundance of retirees and realtors. Yet, the region sustains an underbelly of creatives, entrepreneurs and business executives. The inventors of the region's first daily digital publication, S2: Start Something, wanted to expose and unite these industries in a way that would inject area businesses with real-time news and critical insights. And they wanted to unveil a sleek publication and brand that would instantly hook their targets.

atLarge was tapped to brand, design and market the new publication because of its expertise in interactive brand strategy. In just two weeks, atLarge rolled out the "S2: Start Something" branding campaign that included the logo, interactive Web site and viral marketing vehicle. The engaging design and brand immediately captured readers. The readership base feverishly expanded as subscribers pushed their friends and business colleagues to be "in the know" with the new daily business report. In addition to a buttressing subscriber base, the S2 campaign attracted industry acclaim. It was awarded an Amy Award and the Judge's Choice Award as "Best of Interactive" from the Suncoast Advertising Federation ADDY competition. Launched by Kendall Jones and Anand Pallegar, S2 became one of the most influential, and copied, publications in the Sarasota/Manatee region, with over five thousand subscribers throughout Florida, plus 12 states and three countries.