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Step up a legendary institution’s digital game, launching it to global pre-eminence

IMG Academy is the premier academic and athletic training institution for aspiring student-athletes and veteran athletes alike. World-class athletes like Maria Sharapova and Cam Newton chose IMG Academy to take their game to the next level, and every year thousands of athletes follow suit looking to maximize their potential.

Discovery Gives Us a Playbook for Success

IMG Academy
Planning the customer journey
Flow of the website
Persona

These customer insights helped us create impactful user experiences

From inception, the IMG Academy website was defined by its visitors and powered by our signature Discovery. After 250 hours of stakeholder engagements, mapping personas and customer journeys, we had the insights necessary to create a plan for the academy’s online presence. Our goal would be to shepherd the brand towards a digital transformation, one that would strengthen its customer relationships and help it achieve its status as a global MVP in both the private boarding school and sports training industries.

Technology and User Experience Knocks It Out of the Park

The new website was just the beginning. We continue to adapt and refine IMG Academy’s online presence, but retain superior customer experience and technological mastery as the pillars of the experience. Using Drupal as the Content Management Framework allows swift updates to IMG Academy’s needs and the expectations of its customers.

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As Partners We Play On the Same Side of the Court

We create better usability within the customer registration and transactional experiences whilst integrating with the institution’s CRM software.

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Connecting college recruiters with the future stars of tomorrow

The college recruiting industry is surging, as the roughly 70,000 college coaches nationwide look to find top talent among the more than eight million high school student-athletes. We designed a recruitment portal that helps give IMG Academy student-athletes the edge, making it easy for scouts and coaches to find them. College recruiters and coaches are now able to hand-select candidates exclusively, create dialogue with a student-athlete’s current teachers and coaches, and easily arrange visits.

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IMG

IMG

International Sales Representatives Channel

We created the ability for international sales representatives to have a presence on the IMG Academy website to better interface with customers in their respective markets, while allowing for better tracking and recording of inbound leads and at the same time maintaining the integrity of the brand.

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Today IMG Academy holds its place as the world’s leading integrated academic and athletic private school and top sports training facility, inspiring thousands of student-athletes to pursue greatness, and preparing them for lifelong success on and off the field.

IMG Academies Interactive Campaign - Best Software Programming & Design category

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