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Attract and engage Sarasota County’s tourists, business visitors and locals

With some of the country’s most beautiful beaches and breathtaking natural environments, award-winning restaurants and high-fashion boutiques, and rich heritage of art, theatre and community, there’s a lot to love about Sarasota County. The tourism board knew it needed a digital presence that showcased everything people loved about the area. Visit Sarasota challenged atLarge to analyze the site, recommend a new strategy and build the experience.

Discovery Reveals A Clear Destination

We first systematically dismantled the existing website, delving into its content and its back-end systems to gain an understanding of the technical limitations as well as the opportunities for improved customer experience. We understood that once Visit Sarasota’s digital presence was improved-- faster, with simpler navigation and an aesthetic that reflected the beauty of the county--it would serve as a hub for all future digital initiatives.

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Visitors Flock to New Tourism Marketing Hot-Spot

95%
Increase in traffic

96%
Increase in new users

130%
Increase in Visitor Guide requests

150,000+
Referrals to partners

Adrian Awards from the Governors Office

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The HSMAI Adrian Awards honor the top companies and individuals in hospitality, travel and tourism advertising, public relations and digital marketing.

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County for Tourism

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State for Tourists

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Destination Website

Recognized by the industry for its approach, the site garnered Adrian Awards from the Governors Office in 2010 and 2012 for achieving the #1 Tourism Website in the state of Florida.

Together We Explore New Horizons

Over the course of our five-year partnership, Visit Sarasota and atLarge have conceived, constructed and created several other notable campaigns. From social initiatives to mobile campaigns, our relationship with VisitSarasota produced countless firsts.

Vacationers are mobile, so are we

In 2011, we launched Florida’s first destination marketing iPhone app. This project empowered visitors to find local events, attractions, merchants, restaurants, hotels and more when they needed that information most.

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Davey Award Winner

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Silver Flagler Award

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Sweepstakes Portal Whisks Away Travelers

When Visit Sarasota launched the sweepstakes Sarasota in Shorts, it needed a digital destination where visitors could explore the many styles of vacationing Sarasota offers while also serving as a hub for the promotion. The result was a colorful micro-site that reflected the breezy shorts-all-year style of Sarasota and encouraged visitors to not just plan their next getaway, but tailor it to their own personal style.

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Communicator Award Winner

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Silver Magellan Award Winner

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Savor Sarasota Website

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Microsite Lets Travelers Sample the Flavor of Sarasota

Sarasota is as delicious as it is beautiful, and we built a culinary microsite just for the taste-travelers and foodie venturers. The Savor Sarasota microsite is also the digital hub of the annual Savor Sarasota Restaurant Week initiative.

Sarasota Arts Website

Day in and day out, the arts in Sarasota continue to inspire tourists and residents alike. VisitSarasotaArts.org positioned the destination to live up to its reputation as Florida's Cultural Coast.

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