IMG Academies dominates with back-to-back power plays in branding & online recruitment
IMG Academies
Accolades
Known as the world's best sports training facility, IMG Academies pushes athletes to their personal best - not just physically but mentally with a team of champion trainers. A multi-sport powerhouse, IMG Academies has trained icons like Serena and Venus Williams, Paula Creamer, Maria Sharapova, Tony Romo and Kobe Bryant.
Challenge
Change is a constant in every business, but in the sports world it's lightning fast. IMG Academies had the agility and expertise to take home-court advantage on industry change. But its Web sites didn't. They lacked flexibility. And compared to its reputation as a global sports training powerhouse, the Web sites were lightweights.
Solution
Engineer an online experience that was as powerful and interactive as IMG Academies itself. The solution needed to play to the different IMG sports. It also needed to speak to the diverse athletic goals of prospective students which included future pros as well as novices. Most importantly, the sites needed to have an online registration system that was compelling and integrated with IMG Academies' internal registration system.
Result
Online registrations soared. Site traffic outpaced their former site by over 70 percent. And engagement spiked as visitors registered online, watched training videos and consumed the various IMG Academies blogs for the latest sports training news. And the IMG Academies' staff had the resources to push new promotions to their sites with the speed they're known for. Most importantly, they had the all-star online presence to match their legendary reputation.
