Admiral Travel was making impossible vacations reality. Dream it, they were making it happen. Admiral's clients were exceptional, sophisticated, refined - its Web site was not. Company executives wanted a Web site that created the same sense of wonder and awe as their travels.
We worked extensively with owners and staff to gain an intimate portrait of the company. We found that no words could capture the imagery of the rare experiences and products Admiral offered. Leveraging Macromedia Flash with XML technology, we used gorgeous photographs of Admiral's destinations to immediately draw the user in. We also made the site more interactive with Admiral Departures, fully manageable mini-sites that contained detailed information about upcoming trips.
Since launching the site, Admiral has enjoyed overwhelmingly positive responses from its regular clientele, affinity groups and new clients alike. Clients are booking trips, sight unseen. Inquiries from the Web site are at an all time high. And revenue and brand loyalty have skyrocketed. The company has gained attention both within the industry and on an international scale. In fact, the site helped forge one of the travel group's most valued partnerships - a partnership with St. Regis, one of the world's most prestigious hotel and resort groups.
