Atheneum Suites, Detroit's only four-diamond independent hotel, needed a cutting-edge Web site to live up to the accolades it received from some of the most prestigious travel guides on the market. Management wanted to increase awareness of its extensive banquet and meeting facilities, but didn't have an engaging way to do so. They also wanted to attract more business clientele. Most of all, they wanted to close the divide between their luxury offerings and their drab online presence.
After investigating the challenges Atheneum faced, we realized it needed an image wake-up. To shift public perception, we needed to infuse a broad-reaching cosmopolitan appeal. We created a user friendly, elegant Web site. We placed special emphasis on the conference and banquet facilities through vibrant original photography. We also combined the imagery with detailed floor plans and panoramic tours to create a valuable marketing tool.
The new site helped launched Atheneum into Detroit's upper echelon of luxury hotels. Web-based reservations increased by over 60 percent and Atheneum compiled numerous awards for the site. There has also been a 30 percent increase in the number of special events booked in the banquet halls. Atheneum finally has a premium online brand position that reflects its luxury status.
