To compete in the increasingly fierce automobile industry, American automakers are looking for any edge they can get to differentiate them from the competition and drive excitement around their vehicles, especially brand new ones. A wave of anticipation and adventure from young consumers, who had turned away from the American car manufacturers, was exactly what Ford Motor Company wanted when this demographic thought of Ford.
We created impactful gaming kiosk as part of the Ford Focus SVT Give-Away Stations used across three states. Filled with music, video and the car models, the stations attracted crowds of people. Almost instantaneously, people flocked to the kiosk area where they logged in to see video feeds of the car in action and to enter themselves in the sweepstakes to win a new Ford Focus SVT.
The Ford marketing team had a solid database of young adults who were engaged - many for the first time -- with an American automaker. atLarge had helped change the way the youth market identified with the Ford brand by communicating with them in an innovative, memorable way that demonstrated the features and benefits of a car built and designed specifically with them in mind - the Ford Focus SVT.
