For over two decades, Michael's Gourmet Group has created an extraordinary five-star dining experience that indulges the Gulf Coast of Florida's most discerning pallets. Yet the ambiance for this posh, award-winning restaurant and catering group crumbled when it came to its online branding. Potential patrons and Michael's devotees just could not find relevant information online.
After a rigorous discovery process, we created an enhanced online experience for Michael's on East and Michael's on East Catering. We shot original photography and, using the latest in flash technology, created the same high-end ambiance online as visitors experienced in the restaurant. To enhance the interactivity and connect the offline and online branding, a real-time online reservations system, gift certificate store, events calendar and restaurant experience rating system were created.
Michael's Gourmet Group received rave reviews from new and existing customers who used the site to make reservations, purchase gift certificates and learn about exciting upcoming events. The digital strategy also set Michaels' Gourmet Group at the forefront of the industry as one of the first restaurants to create such a dynamic brand online.
