Telling a story often gives insight into something private or personal. Stories, anecdotes, opinions, and beliefs all combine to unearth a personality and cultivate a connection. This is especially true for companies and their brands in the world of business.
Sharing the story is a vital part of building a brand. It helps mold the way people view the company and more importantly, the work it does. By portraying elements of what gives the brand its identity, people are able to start forging a connection or find something to identify with and stand behind. If done right, storytelling has the power to develop a deep, thriving brand with a successful future that people want to be involved with simply because they stand behind what the brand is, what it stands for, and the stories that it shares. This is why storytelling has been named by Forbes as the new strategic imperative of business. So, how do you tell your story and achieve this?
Let’s Be Real
Learning how to tell your brand’s story is a challenge all companies face at one point. It can be the difference between a good brand and a great, memorable one. There are many ways to engage with your audience and unveil your brand’s personality, however, being genuine is important to keeping long term trust with your audience and consumers. Authenticity is one of the biggest keys to successful storytelling. People will always be able to determine the truth, which means being open with them will do a lot to build integrity for your brand.
SHOW THAT YOU CARE
Recognizing your audience's needs and showing them that you’ve taken into consideration is important when building your brand. People want to know that you care about what they think, and taking responsibility for humanizing your brand is a great way to ensure the audience’s active support and involvement with your brand. Telling people what your brand is about while making them feel like an active part of it will captivate them and keep them around for a long time.
Be a Changemaker
There are many ways your brand can inspire and motivate the people who interact with it. Many companies seek to differentiate their brands, and being a community, or even a national, influencer is a great way to make your brand stand out. Fostering partnerships with innovative local organizations or inspiring community initiatives is a great way to not only become involved in the community, but also get your audience involved. Transforming people who interact with your brand into advocates who support it creates a long-lasting, positive effect on your brand’s identity.
Brand-driven storytelling alongside traditional brand marketing is the key to connecting, engaging, and captivating your audience. A great brand story is powerful and innovative. It shows that behind your brand are real people with real stories to tell. With these keys to storytelling you can create content that cultivates an active community and tell them stories that matter.
Have you told any brand stories yet?