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    Rosemary Art & Design District

    Cultivating creativity & innovation in a community

    RADD began as a group of community-centric creatives and the desire to further the Rosemary District through the strategic application of creativity + design.

    RADD has evolved into a movement dedicated to advancing the Rosemary District as the pre-eminent Art & Design District of Sarasota, while preserving the deep, cultural history of Overtown.

    We believe in the power of creative expression.

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    This project includes
    Event production
    Event production
    Branding
    Branding
    Community activation
    Community activation

    In 2020, we launched the Gilbert Mural Initiative to preserve this forgotten history through public art - murals painted on the walls of our community’s own historic buildings.

    RADD is more than just art—it’s about transformation and it’s about our community.

    It’s an initiative designed to celebrate the deep history of a neighborhood while cultivating a foundation for future creatives to embrace.

    We believe public art celebrates the future while preserving the roots of our evolving neighborhood - reminding us of where our community has been.

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    Leading the charge
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    Walking the Walk

    Website redesign
    See it for yourself
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    A RADD kickoff

    At our launch event on April 30, the Gilbert Mural Initiative’s inaugural mural was painted live by local artist and RADD member Tim Jaeger.

    Commissioned by DreamLarge, the mural depicts the historic Ace Theater and a mystery man who was later identified by Vickie Oldham, president and CEO of the Sarasota African American Cultural Coalition, as Willie Rogers.

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    People's meeting for a cause

    We believe in the power of creative expression.

    We believe public art celebrates the future while preserving the roots of our evolving neighborhood - reminding us of where our community has been.

    We believe in the power of creative expression.

    We believe public art celebrates the future while preserving the roots of our evolving neighborhood - reminding us of where our community has been.

    Gilbert Mural Initiative

    Our neighborhood, once known as Overtown, was the area’s first African American community.

    In 2020, we launched the Gilbert Mural Initiative to preserve this forgotten history through public art - murals painted on the walls of our community’s own historic buildings.

    Mural print
    Mural print
    Girl painting on the wall

    Our work speaks for itself

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