CONNECTING FUTURE ATHLETES WITH ACADEMIC EXCELLENCE.
Since 2022, ATLARGE has partnered with SPIRE Academy to develop and execute a comprehensive digital marketing strategy across multiple platforms. The #FuelYourPassion initiative represents a cornerstone of this ongoing relationship, leveraging ATLARGE's video production expertise and cross-platform approach to drive both awareness and enrollment leads.
With over 50 million impressions, 50,000+ clicks, and 816 qualified contacts generated, this work demonstrates the power of strategic video content to connect SPIRE with its ideal audience of aspiring student-athletes.
SPIRE Academy
SPIRE Academy needed more than just visibility—they required a sustainable approach to generate qualified leads for both their Academy and Camp business units. The strategy needed to effectively reach and convert younger demographics across evolving platforms like TikTok, YouTube Shorts, and Instagram, while delivering measurable enrollment results.
CHALLENGE
Digital Content Creation
Social Media Marketing
Video Production
Campaign Strategy
Analytics and Reporting
SERVICES
CAMPAIGN CONCEPT
ATLARGE created the #FuelYourPassion concept as the embodiment of what makes SPIRE athletes exceptional: dedication, resilience, and drive.
Drawing from authentic student journeys, we developed a compelling narrative that resonates with prospective athletes while establishing a distinctive brand voice that now extends across SPIRE's entire digital presence.
The campaign deployed strategically across Google Search, YouTube, Meta platforms, and TikTok—each with tailored targeting approaches. For Google Search, we focused on high-intent keywords by sport and location. On social platforms, we implemented progressive retargeting that moved prospects through awareness to consideration. Our team continuously refined audience segments and creative combinations, ensuring maximum efficiency as the campaign evolved.
DIGITAL MARKETING STRATEGY
VIDEO PRODUCTION &
CONTENT CREATION
ATLARGE produced 10 high-impact videos and 26 digital ads that form the core of SPIRE's marketing arsenal. Video production—from concept to final delivery—drove the campaign's success.
Our team handled the entire creative process: direction, shooting, editing, motion graphics, and sound design. Each piece was crafted to capture the intensity of SPIRE's training environment while showcasing the aspirational quality that resonates with young athletes across platforms.
RESULTS
The #FuelYourPassion campaign delivered exceptional metrics: over 50 million impressions, more than 50,000 clicks, and 816 qualified contacts for SPIRE's programs.
Even with conservative enrollment projections, these contacts represent a potential annual revenue stream exceeding $3 million in tuition. The campaign established SPIRE as a dynamic presence across platforms where student-athletes spend their time, with standout performance on YouTube Shorts and TikTok.