TRANSFORMING OUR REGION
THROUGH BOLD AND PROACTIVE PHILANTHROPY.

Gulf Coast Community Foundation.

Gulf Coast Community Foundation is a public charity that pursues big, bold ideas to transform the communities it serves.

Our Initiative.

Challenge

Gulf Coast and its work were highly regarded in the region and beyond, but its digital presence didn’t portray the extensive impact that the foundation and its donor's power has on the community. This hindered growth among new constituent groups and resulted in potential philanthropists being unaware of the true breadth of the organization’s mission and vision.

SERVICES
  • Journey Mapping
  • Business Consulting
  • UX/UI
  • Research
  • Wireframes
  • Development
TECHNOLOGIES
  • Drupal
Gulf Coast Community Foundation

Our Response.

Solution

Through our collaborative discovery process, we determined that audiences were challenged in finding information they were seeking. Furthermore, an array of different websites for various foundation projects had left the core message fragmented and disjointed. To streamline user experience, we built a new, self-administered platform in Drupal that could scale and adapt to meet needs for the different audiences across the foundation’s many initiatives.

Gulf Coast Community Foundation
Gulf Coast Community Foundation

Carefully Curated.

Bold, visual design and carefully curated visitor journeys led to a new information architecture and the cultivation of engaging audience-specific experiences throughout the site. We transformed a complex user experience into a restructured and informative digital space for philanthropists, nonprofits, and community stakeholders. 

The Big Finale.

Results

Immediate improvements after Gulf Coast Community Foundation’s new platform launch included streamlined communication with different audiences, enhanced digital branding in the community, and a more effective presentation of the foundation’s mission and capabilities to prospective donors. The foundation’s new digital presence has become a model experience in the philanthropic community by embracing simplified navigation, engaging content, and a modernized user experience.

$36M in contributions for 2017
13% growth in investments
$34M in grants and scholarships
$295M in total assets for 2017

“Gulf Coast is known for cutting-edge thinking and innovative ideas when it comes to our work in the region, and the ATLARGE team pushed us to bring those same strengths to our website. Thanks to atLarge, we now have an online presence that truly reflects our brand of community philanthropy.”

- Dr. Mark S. Pritchett, President/CEO of Gulf Coast

Gulf Coast Community Foundation
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