RESHAPING THE PERCEPTION OF A
HOSPITAL FOUNDATION

Sarasota Memorial Healthcare Foundation.

The Sarasota Memorial Healthcare Foundation (SMHF) has a mission to improve healthcare in the community, while working with Sarasota Memorial Hospital to bolster its success. 

SERVICES
  • Journey Mapping
  • Brand Adaptation
  • Web Services
  • UX/UI
  • Business Analysis

OUR INITIATIVE.

Challenge

The foundation approached ATLARGE to guide it in informing the community of the importance of supporting philanthropy in healthcare. As the hospital continued to raise the margin of excellence toward providing quality healthcare, the foundation, in order to maintain community benefit, needed to make sure philanthropy played a role in the success of moving forward in the future. 

SMH

Community Awareness.

Our Initiative

Our team stepped in to clarify the position of both the foundation and the hospital, and at the same time gauge audience understanding of each entity. We were able to discover that there was a disconnect between the core values and mission surrounding the organization and the hospital. This created a disjointed community understanding over the purpose of SMHF and its ultimate initiative - to give access to the best healthcare to the community. 

SMHF Brand banner

Bridging Brand Divide.

Solution

Bringing a strong, philanthropic voice to SMHF so the organization could create an impact in the community was essential in streamlining the brand’s initiatives in relation to the hospital. To find out more about this relationship, we approached the hospital to gain perspective about its own initiatives and drew comparisons between both. 

Through this, we unveiled an opportunity to create an inspiring, bold vision for SMHF to reshape what it does for the hospital and our community. This new, redefined healthcare foundation extended from its internal alignment to its digital presence, which was developed with an association to Sarasota Memorial Hospital but still as an independent initiative. This allowed SMHF to create its own compelling story and raise its image as a top-of-mind philanthropic opportunity.  

Desktop Mockup
SMHF Icons

INSPIRING THE COMMUNITY.

Their Results

With a consistent message and an opportunity to take a new philanthropic stand, we helped SMHF inspire and educate the community and change the perception of what a hospital foundation did. The foundation was able to tell the story of the evolution into its next chapter at a donor dinner called the Corinthian Gala, where all the supporters of the foundation had the opportunity to become excited about the future of SMHF. Since our work with them, the foundation has raised the caliber of its events, keeping the mission a central focus of community engagement. 

Screenshots
SMHF Gala

A Growing Foundation.

Their Results

SMHF has been able to move forward as a leading community healthcare foundation and is on target have the best year it’s had in its history. In addition to its community success, the foundation’s committee leadership has evolved as well. The board has added new members consisting of community leaders passionate about healthcare and focused on communicating fundraising support for quality healthcare. The foundation expects to keep growing as its story and philanthropic presence in the community continue to expand. 

“ATLARGE was ultimately a key partner in helping the foundation grow in the community. It became a resource for us as we aligned ourselves in the community’s eyes as a strong philanthropic opportunity. The ATLARGE team took our ideas and brought them to the next level by developing an experience for donors that created results."

- Kara Saunders, Director of Communications at SMHF

SMHF Logo
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