ALLOWING A MISSION TO SPEAK FOR ITSELF.
All Faiths Food Bank
All Faiths Food Bank, part of the Feeding America network, set out to boost its community impact with a focus on its Campaign for Summer Hunger, an initiative targeted feeding over 40,000 school-aged children who face food insecurity, especially during the summer months when school meals are not available.
Recognizing the need for a more effective strategy to expand their reach and deepen their impact, All Faiths Food Bank looked to us for a transformative approach to amplify their campaign, designed to enhance their capacity to meet the increasing demands of the communities they serve.
Despite its reach and efforts, All Faiths Food Bank faced challenges in public perception and brand recognition. Their communication strategy was fragmented, leading to misconceptions about what a food bank represents.
Additionally, dissatisfaction with the design and content of their campaign materials indicated a need for a more engaging, motivating approach. The organization aimed to not only meet but exceed their fundraising goals with a more effective and impactful presence.
CHALLENGE
Strategy
Communications
Brand
Marketing
Service Design
Environmental Design
Events
Campaign
SERVICES
“In 2018 a new brand was also born – one that is fresh, engaging, and mission-implicit in design. The new brand logo visually redefines and energizes AFFB underneath our mission – to provide healthy solutions to end hunger in our community.”
ALL FAITHS FOOD BANK
Our work with All Faiths Food Bank was rooted in reimagining their brand identity to better reflect their mission: ending hunger.
Moving away from previous melancholic and emotionally-heavy branding, we introduced a fresh, engaging brand that focuses on optimism and community connection.
The rebranding strategy was to shift focus from the organization's name to its core mission, leading to the creation of a light-hearted, colorful identity. The new logo, symbolizing hope and nourishment through the imagery of a carrot and a beet forming a heart or a torch, encapsulates this mission visually. The brand redesign was implemented across a diverse array of materials and collateral, amplifying the All Faiths’ presence and visibility within the community.
BRAND
Our redesign extended beyond visual assets to encompass the physical experience of interacting with All Faiths Food Bank. The redesign of their facility, a former warehouse now serving dual purposes as a store and distribution center, was created to mirror the brand's refreshed standards physically.
This transformation was not just aesthetic but strategic, aiming to enhance the facility's role in the community as a beacon of hope and support. The new brand identity is evident throughout the building's design, signage, and even on the fleet of 18 trucks and vans, ensuring consistency and reinforcing the message of ending hunger at every touchpoint.
EXPERIENCE DESIGN
RESULTS
The redesign and strategic brand enhancements for All Faiths Food Bank led to improved brand coherence and visibility. This refreshed brand identity fostered a deeper connection with the community, elevating public awareness and understanding of the food bank's mission. The positive reception of the new brand aesthetics and messaging paved the way for more engaged and informed community interactions, laying a strong foundation for future initiatives aimed at combating hunger.
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BRANDING ONE PARK FOR ALL.
THE BAY PARK CONSERVANCY
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ELEVATED DINING MEETS THE BREWPUB.
PIGFISH
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SCALING INFRASTRUCTURE TO MEET FAN DEMAND.
MONSTER JAM
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SECURING A SLAM DUNK FOR AN ICONIC SPORTING GROUP.
HARLEM GLOBETROTTERS
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SECURING THE FUTURE OF OUR LIBRARIES.
LIBRARY FOUNDATION FOR SARASOTA COUNTY
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ALLOWING A MISSION TO SPEAK FOR ITSELF.
ALL FAITHS FOOD BANK
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ENCHANTING FAMILIES AROUND THE GLOBE.
DISNEY ON ICE
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EMPOWERING SPORTING LEGENDS, GLOBALLY.
IMG ACADEMY
