Aerial - Credit Ryan Gamma Photography (1).JPG

HOW A COMMUNITY MOVEMENT EMERGED FROM A SINGULAR BRAND.

The Bay Park

ATLARGE has worked with The Bay since the very beginning - before it was even called “The Bay.” Since our work together, The Bay has grown into Sarasota’s newest signature public park - officially opening in October 2022.

Once upon a time, The Bay was known as the Sarasota Bayfront Planning Organization. In 2018, they approached ATLARGE to roll out a communications engagement plan for the master planning process of 53 acres of city-owned bayfront property. This has turned into a years-long relationship spanning community engagement, communications, and design.

Following a series of initial meetings to categorize and analyze audiences with the SBPO executive board, confusion was identified among the target audiences, centered around two organizations – SBPO and Sarasota Bayfront 20:20.

There was no clarity about which organization was leading the initiative, who the group behind the master planning process was, or even a way to reach out to the organization and contribute to the campaign. It was clear a unified brand to funnel communication in and out of was priority #1.

CHALLENGE

  • Strategy Mapping

  • Communications

  • Branding

  • Marketing

  • Graphic Design

  • UX/UI

  • Platforms

  • Events

  • Videography & Livestreaming

  • Audience Activation

SERVICES

BRAND

SBPO needed more than just a communications engagement plan.

From this emerged a fresh brand, bringing a new face to a now audience-aligned initiative. “The Bay” was unveiled as a campaign that invited the community to “imagine the possibilities” the site could hold, effectively telling the true story toward a transformed bayfront.

The Blue Pagoda, the home of The Bay, was transformed into a moving experience through environmental design to help guide the community through the planning process.

EXPERIENCE DESIGN

COMMUNICATIONS

Now with a public presence, The Bay needed to establish a voice that would not only be heard, but spark action.

A delicate yet robust communications strategy was formed to storytell every phase of the master planning process – from hiring of the design firm to the vote to “yes” from City Commission and beyond.

A series of press releases and OpEds were timely planned and presented to the media to help shape and guide the community’s vision for a revitalized bayfront while raising excitement and community support.

CREATIVE

Over the years we’ve created countless creative items for The Bay - from rack cards and park signage to custom websites, annual report microsites, social media graphics, fundraising materials, video and more.

RESULTS

Over the last seven years we’ve worked together, more than 2,500,000 connections have been made with individuals across the community and beyond.

  • BRANDING ONE PARK FOR ALL.

    THE BAY PARK CONSERVANCY

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  • ELEVATED DINING MEETS THE BREWPUB.

    PIGFISH

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  • SCALING INFRASTRUCTURE TO MEET FAN DEMAND.

    MONSTER JAM

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  • SECURING A SLAM DUNK FOR AN ICONIC SPORTING GROUP.

    HARLEM GLOBETROTTERS

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  • SECURING THE FUTURE OF OUR LIBRARIES.

    LIBRARY FOUNDATION FOR SARASOTA COUNTY

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  • ALLOWING A MISSION TO SPEAK FOR ITSELF.

    ALL FAITHS FOOD BANK

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  • ENCHANTING FAMILIES AROUND THE GLOBE.

    DISNEY ON ICE

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  • EMPOWERING SPORTING LEGENDS, GLOBALLY.

    IMG ACADEMY

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