When the world’s premier sports academy wanted to scale its product offering and drive upsells, they turned to their long-time marketing and technology partner.
For over a decade, IMG Academy has partnered with us to deliver innovative marketing and technology solutions that have propelled them to industry dominance. Most recently, they sought to refine the UX/UI around their camp registrations in order to increase revenue across key business units through upsell opportunities.
After mapping the core business functions that would be involved, we implemented a fully-customized Shopify based application that guideds users through camp registration, performance add-ons, additional service up-sells, and personalized experiences. The camp-builder then delivers everything to Shopify for a seamless checkout experience.