Growth & Revenue Strategy
Search Engine Marketing (SEM)
Perrone Construction
Perrone had one of the strongest luxury homebuilding reputations in Southwest Florida, but their digital presence...
EXPANSION & INNOVATION
Challenge
addressing operational Gaps Across Recruitment & Global Markets
IMG Academy encountered unique challenges in its journey to enhance its digital presence and align it with its prestigious global reputation. One significant obstacle was the need to overhaul and automate its recruitment processes, which had been largely manual, resulting in missed opportunities and inefficiencies.
Additionally, IMG Academy recognized the necessity of implementing a comprehensive system to track and attribute sales inquiries to specific geographic territories - essential for improving global sales representation and ensuring personalized attention to inquiries from various regions.
SOLUTION
Building the Operational Foundation for Global Growth
ATLARGE partnered with IMG Academy to reimagine the systems and digital experiences underpinning its global growth strategy. By integrating website performance optimization, recruitment automation, CRM infrastructure, and international sales enablement, we developed a scalable ecosystem designed to improve efficiency, strengthen audience engagement, and support continued expansion across global markets.
CORE DELIVERABLES
WEBSITE DEVELOPMENT
ATLARGE collaborated closely with IMG Academy to optimize website performance and user experience, utilizing technologies like Drupal 8 and Symfony2.
This resulted in faster load times, improved navigation, and an enhanced digital platform that catered to a diverse audience, including seasoned professionals and newcomers to the sports world.
CRM INTEGRATION
The integration of Microsoft Dynamics CRM accounting software streamlined communication and relationship management for IMG Academy, allowing for personalized interactions with its global audience.
This customized solution facilitated efficient operations and strengthened IMG Academy's digital presence.
INTERNATIONAL SALES
To expand its global reach and ensure consistent branding across territories, ATLARGE developed a dedicated international sales representative portal for IMG Academy.
This portal empowered the institution to efficiently connect with its diverse international audience while maintaining a cohesive brand image.
CORE TECHNOLOGY
DRUPAL 8
SYMFONY2
MICROSOFT DYNAMICS CRM
MARKETO
CLOUDFLARE
AWS LAMBDA MICROSERVICES
KEY Services
By combining custom software development, user experience strategy, portal development, and Microsoft Dynamics CRM integration, ATLARGE created a connected digital ecosystem that supported every stage of IMG Academy's recruitment and international sales journey. This integrated approach streamlined internal operations, enhanced the user experience for prospective students and families, and provided IMG Academy with the infrastructure needed to scale its global presence effectively.
Custom Software Development
Designed and developed custom digital solutions to automate recruitment workflows, streamline operations, and support IMG Academy's evolving global business needs
Custom Portal Development
Developed secure, purpose-built portals that empowered recruitment teams and international sales representatives with the tools, insights, and workflows needed to support global growth.
User Experience (UX)
Optimized user journeys, information architecture, and interface design to create a more intuitive, high-performing digital experience for prospective students, families, and stakeholders.
Microsfot dynamics crm
Implemented and customized Microsoft Dynamics CRM to centralize customer data, automate communications, and improve lead attribution across international markets.
Results
A SCALABLE FOUNDATION FOR IMG ACADEMY'S GLOBAL EXPANSION
Through our collaboration with IMG Academy, ATLARGE developed an integrated digital ecosystem that enhanced website performance, streamlined recruitment workflows, and strengthened international sales operations. By optimizing the user experience, implementing Microsoft Dynamics CRM, and developing custom portals for recruitment and global sales representatives, we helped create a more efficient, scalable infrastructure capable of supporting IMG Academy's continued growth.
These improvements enabled IMG Academy to better manage and attribute global inquiries, strengthen relationships with prospective students and families, and provide more personalized experiences across international markets. The resulting operational efficiencies, improved sales representation, and enhanced digital experiences contributed to stronger brand recognition and positioned IMG Academy for continued success on a global scale.
"Working closely with ATLARGE has provided us with the opportunity to significantly scale our business, expand our digital horizons, and implement strategies we may not have otherwise had the internal resources for. Their professionalism, timeliness, and knowledge has been invaluable, and we are excited for the future of our business while working alongside ATLARGE."
Digital Marketing Director, IMG Academy
Let's get growing
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1413 Boulevard of the Arts, Sarasota, FL 34236
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