All Faiths Food Bank
Ending hunger together
All Faiths Food Bank, a member of Feeding America, is a local organization that dedicates its efforts to ending hunger in the region. Their most remarkable, community-involved cause is the Campaign for Summer Hunger, which is an effort to rally local benefactors to raise enough money to feed over 40,000 school-aged children in the community.
All Faiths approached us in 2016 seeking more influence for the campaign. To not only meet, but exceed their fundraising goals and generate even more effectiveness and impact locally.
The organization was also unhappy with the design and content that was being published for the campaign. They wanted something different and more engaging. Something motivating.
Creating a New Identity
Our team researched other food banks and nonprofit organizations that implemented similar fundraising campaigns. We analyzed how they visually extended their message throughout community to raise awareness and noticed that successful campaigns weren’t doing what All Faiths had been doing.
With this information, our team transformed All Faiths into an organization that positively positioned their campaigns to instigate support. We updated their content to make it more uplifting, targeting current donor platforms while reaching for new donor opportunities. We also reformulated the brand to give it a bold, definitive identity, incorporating bright colors, a revitalized logo, and a new campaign story.
Equipped with a full 360-degree marketing plan, All Faiths implemented their Campaign for Summer Hunger as a refined brand inspiring local impact. Based on the success of the summer campaign, All faiths Food Bank brought our team back to assist in restructuring their marketing and development.